What You Get
Finally understand where your Google Ads budget actually goes.
No more vague reports. No more "the algorithm decided." You'll know exactly what's working, what isn't, and what to do about it.
0%
Avg. POAS improvement
0+
eCommerce brands served
£0k
Waste identified & redirected (12mo)
0%
Avg. waste identified
Three core services. One commercial focus. Everything built around making your spend intentional, explainable, and defensible.
Know exactly what each product should be doing
Your catalogue isn't one thing. Some products drive margin. Some clear stock. Some build the brand. When you treat them all the same, you waste money.
You'll get a complete commercial map of your products, each assigned a clear role with specific targets. No more guessing which SKUs deserve budget.
What this means for you:
"That product is eating budget because it's supposed to clear stock by Friday, and it's working."
An account built around your business, not Google's defaults
Most accounts are structured the way Google suggests, which is optimised for Google, not for you. Campaigns blur together. Budget bleeds between priorities.
Your restructured account will reflect your actual business priorities. Campaigns organised by commercial intent. Budgets that follow your decisions.
What this means for you:
"I can see exactly how much we're spending on new customer acquisition vs. defending existing share."
Budget that moves when you say so
Spend shouldn't grow because the algorithm felt like it. It shouldn't shift between campaigns overnight without explanation.
You'll have clear governance over where budget is allowed to grow, where it's constrained, and where it stops. Every exception has a time limit and a reason.
What this means for you:
"Spend went up 15% because we chose to push the summer collection. It ends on the 30th."
Strategic Framework
Every brand has a different commercial reality
Your strategy isn't a template. It's built around the specifics of your business: your funding, your fulfilment, your margins, your inventory rhythm.
Capital Structure: Velocity vs. Liquidity
VC-backed? We can pursue market share aggressively. Bootstrapped? Every pound needs to return cash fast. Your funding dictates your risk tolerance, and we adjust accordingly.
Fulfilment Reality: Speed vs. Lead Time
Next-day delivery? Bid aggressively on high-intent terms. Six-week lead time? We restructure the funnel to build trust first. Your warehouse speed changes your ad strategy.
Asset Class: Brand vs. Reseller
Own-brand products have margin and equity to leverage. Multi-brand retailers fight price wars on thin margins. We calculate your specific break-even CPA, not an industry average.
Inventory Flow: Scarcity vs. Stability
Limited drops need burst bidding for 48 hours then cut to zero. Evergreen basics need consistent, predictable daily spend. One needs a sniper, the other a siege.
Our Differentiators
The metrics agencies ignore that actually matter
ROAS vs. Contribution Margin
Standard agencies celebrate a high ROAS, even if high return rates and shipping costs mean the transaction is actually making a loss. We look at the full picture, optimising towards Contribution Margin. Your bank balance finally matches the profit figures on your ad dashboard.
Inventory: Liquidity over Stasis
Generalist agencies spend budget evenly across the year, ignoring the fact that "End of Season" stock is a depreciating asset. We use "Inventory Age" to dictate strategy, bidding aggressively to liquidate ageing stock before it becomes dead weight, converting depreciating stock into cash to fund your next season.
Logistics: Reality over Reach
A generalist will happily sell a heavy item to a remote zone where the delivery surcharge wipes out your margin. We integrate shipping tables into the bidding logic, suppressing spend on heavy items in high-cost regions, meaning you can stop subsidising your customers' delivery fees and protect your unit economics.
Returns: Efficiency over Volume
Agencies often scale "Best Sellers" regardless of their return rate, inflating revenue while creating a logistical nightmare for your warehouse. We tag "High Return" SKUs and throttle spend, focusing capital on products that stay sold. You scale revenue without breaking your logistics team.
What Changes For You
The outcomes you'll actually feel
Profit clarity
See which products actually make you money, not just revenue.
Defensible decisions
Walk into any board meeting and explain exactly where your budget went.
Strategic control
Decide where spend goes before it happens, not after.
Real visibility
No more black-box reporting or platform jargon.
Faster scaling
Scale what works with confidence, cut what doesn't without guessing.
Time back
Stop babysitting your agency. Get updates that actually matter.
Why This Approach Works
Most agencies chase algorithms. You'll be chasing your actual goals.
The Google Ads industry is obsessed with automation hacks and bidding tricks. That's great for Google. It's not great for your P&L.
Your account will be run as a commercial system where every decision ties back to business outcomes you can measure and defend. Not impressions. Not clicks. Actual commercial results.
Industries We Know
Sector-specific expertise that actually matters
Every industry has different margins, seasonality, and customer behaviours. We've built deep expertise in the sectors where Google Ads performance makes the biggest difference.
FAQ
Common questions about working with us
What does JudeLuxe actually do?
We manage Google Ads for ecommerce brands spending £10k+/month. Our focus is on profit, not just revenue. We map every SKU to a commercial role, restructure campaigns around business priorities, and give you complete control over where your budget goes.
How is JudeLuxe different from other Google Ads agencies?
Most agencies optimise for ROAS. We optimise for profit on ad spend (POAS), factoring in product costs, shipping, returns, and payment fees. We also give you deliberate budget governance-no more algorithmic surprises.
What size brands do you work with?
We work with ecommerce brands generating £1M+ in revenue with at least £10k/month in Google Ads spend. Our clients range from scaling DTC brands to established multi-category retailers.
Do you only work with Google Ads?
Yes. We specialise exclusively in Google Ads for ecommerce-Google Shopping, Performance Max, and Search. This focus means we build deeper expertise than generalist agencies spread across multiple platforms.
How quickly will I see results?
Most clients see measurable improvements within 4-6 weeks of engagement. Complex restructures may take 2-3 months for full impact. We set clear expectations during the discovery call.
For the Detail-Oriented
Want to understand how this actually works?
We know some of you need to see the mechanics before you trust the machine. This section is for you.
Stop hoping your ads work.
Start knowing they do.
Book a 30-minute discovery call. You'll get a clear picture of where your budget is going and what you should do about it. No commitment. No preparation required.
What does JudeLuxe do differently as a Google Ads agency?
TLDR: We optimise Google Ads for profit, not revenue. Every SKU gets a commercial role. Every bid reflects your margins.
JudeLuxe is a profit-first Google Ads agency for ecommerce brands spending £10k-£100k+ per month. Unlike traditional agencies that optimise for ROAS, we map every product to its commercial role, set bids based on margin data, and report on Profit on Ad Spend (POAS). This means ad spend is allocated to products that actually generate profit, not just revenue.
- Avg. POAS lift:
- 94%(32 client accounts, rolling 12-month)
- Waste eliminated:
- £620k in 12 months(All active accounts)
- Client retention:
- 98%(Rolling 24-month average)
How does SKU-level profit optimisation work in Google Ads?
TLDR: Every product gets a role based on margin data. Bids follow profit, not revenue.
SKU-level profit optimisation assigns every product a commercial role: hero (high margin, high volume), cash cow (steady margin), long tail (low volume), or drag (unprofitable). Bids, budgets, and campaign structures are then set based on each product's contribution margin rather than its revenue. This prevents high-revenue but low-margin products from consuming disproportionate ad spend.
Most agencies bid uniformly across product groups, which means a £10 margin product competes for the same budget as a £100 margin product. SKU-level optimisation corrects this by weighting spend toward products where each click generates meaningful profit.
What is POAS and why does it matter more than ROAS?
TLDR: POAS measures profit per £1 of ad spend. ROAS measures revenue. The difference changes which campaigns look profitable.
POAS (Profit on Ad Spend) measures profit generated per pound of ad spend, whereas ROAS (Return on Ad Spend) only measures revenue. A 5x ROAS on a 20% margin product generates £1 profit per £1 spent. A 3x ROAS on a 60% margin product generates £1.80. POAS captures this difference, making it the only reliable metric for ecommerce advertising efficiency.
- Avg. margin improvement:
- 28%(28 accounts with 6+ months data)
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