Service
Everyproductgetsajob.Nothingrunsjustincase.
Product-level control for ecommerce growth. We manage Shopping campaigns at the SKU level, optimising for profit, not just clicks or conversions.
0%
Revenue from Shopping
0.0x
Avg. ROAS improvement
0K+
Products managed
0%
Avg. waste reduction
The Problem
Most Shopping campaigns treat every product the same
Generic agencies set campaign-level ROAS targets without understanding SKU economics. High-margin products get the same treatment as loss leaders. Popular products eat all the budget while profitable ones starve.
Your feed might be technically "correct" but it's not optimised. Titles are bland. Attributes are missing. You're invisible for the searches that matter most.
Our Approach
Every product gets a job
We assign commercial roles to every SKU: margin driver, cash recycler, stock clearance, controlled scale. Each product gets bidding rules that match its purpose.
SKU-Level Control
Each product gets individual attention: bids, budgets, and targets tailored to its commercial role.
Feed Optimisation
Titles, descriptions, and attributes optimised for search visibility and conversion.
Margin-Based Bidding
Bid based on actual profit margins, not just revenue potential. Scale what makes money.
Inventory Intelligence
Automatically adjust bids based on stock levels. Push when full, protect when low.
What's Included
Complete Shopping management
What this means for you:
"Our top 50 products now get 3x the visibility, and we've cut spend on the 200 that were draining budget."
Save up to 20% on every click
As a certified Google CSS (Comparison Shopping Service) Partner, we give you an immediate competitive advantage. When you advertise through our CSS, 100% of your CPC bid enters the auction, not the ~80% you get through Google's own CSS.
This means more bidding power, better ad positions, and lower effective CPCs. Smart Bidding algorithms also perform better when they have more headroom to optimise.
The maths is simple:
Higher Bidding Power
Your full CPC enters the auction, giving you up to 20% more competitive power than advertisers using Google's default CSS.
Better Smart Bidding
Google's algorithms optimise more effectively when your bids have more room to work. Better positions, more conversions.
Multi-Country Support
Our CSS covers all major European markets. Scale internationally without switching partners.
Included with all Shopping management:
CSS switching is handled seamlessly. No disruption to your campaigns, just better economics from day one.
FAQ
Common Shopping questions
Everything you need to know about our Google Shopping management approach.
Ready to make Shopping work harder?
Book a 30-minute discovery call. We'll show you which products are profitable, which are wasting budget, and how to fix the balance.
March 2026 Update
Updated March 2026Latest platform changes and how we're adapting our approach:
- Google Merchant Center Next feed diagnostics now flag profit-impacting title issues. We've updated all client feeds accordingly.
- New Local Inventory Ads integration for omnichannel brands with real-time stock visibility across locations.
- Enhanced GTIN matching requirements and AI-generated product descriptions are now live across Google Shopping. We're monitoring CTR impact.
- Google's March 2026 Core Update is affecting Shopping rankings for brands with thin or duplicate product data. Feed quality is now a ranking signal.