Case Studies
Real results from brands who chose clarity over comfort.
Every engagement follows the same principle: make spend intentional, explainable, and commercially defensible. Here's what that looks like in practice.
Trusted by leading brands
£847k
Waste eliminated (12mo)
34%
Avg. profit improvement
2.3x
Avg. margin lift
100%
Decisions documented
Flavour Blaster
International Hospitality Brand
The Challenge
Flavour Blaster had conquered the UK but faced a 'glass ceiling' internationally. High CPCs in the US meant campaigns were barely breaking even, while fragmented European markets made scaling messy and inefficient. They were burning cash trying to go global.
Our Approach
- Regional Contribution Margin: Shifted from 'Global ROAS' to region-specific profitability targets
- The 'Whale' Strategy: Used Google's Customer Match to target hospitality owners (B2B), increasing AOV by 40%
- Geo-Fencing: Focused US spend on hospitality hubs (NYC, Miami, Vegas) rather than 'spray and pray'
- Market-Specific Feeds: Built separate product feeds for US and EU with localised pricing and compliance
+110%
Global revenue growth
across all markets
+250%
US market growth
from near-zero baseline
+114%
Profit (POAS) increase
margin-led scaling
Ongoing
International partnership
continuous expansion
"They gave us the roadmap to scale internationally without burning cash. Every market now has its own commercial logic."
Flavour Blaster Team, Marketing, Flavour Blaster
Fat Cow Skin
DTC Skincare Brand
The Challenge
Fat Cow Skin had a cult following for their grass-fed tallow balms, often going viral on TikTok. But their Google Ads were a mess of 'catch-all' campaigns. When a video went viral, ad spend spiked inefficiently. When it died down, sales crashed. They needed consistency, not chaos.
Our Approach
- Demand Capture vs. Demand Gen: Separated campaigns to capture high-intent 'Tallow Balm' searches from top-of-funnel YouTube Shorts
- Inventory-Based Bidding: Connected stock levels to Google Ads-automatically pulling back spend on low-stock items
- Viral Response Protocol: Built rapid-scaling rules to capture TikTok spikes without overspending
- Replenishment Campaigns: Targeted customers when products were likely running low
+65%
Baseline revenue
excluding viral spikes
-30%
CPA reduction
cutting waste on sold-out items
+20%
Repeat purchase rate
replenishment campaigns
Ongoing
Partnership
stable growth engine
"They turned our chaotic TikTok traffic into a predictable revenue engine. We finally have consistency."
Fat Cow Skin Team, Founders, Fat Cow Skin
Husk & Seed Skincare
Waterless Skincare Brand
The Challenge
Husk & Seed offers premium, waterless skincare. Their ads were driving high volume for 'Discovery Sets' (low price point). While conversion rates were high, CAC was higher than profit on the sample set. They were growing, but losing money on every new customer.
Our Approach
- The 'Bundle' Strategy: Rewrote ad copy to focus on 'Full Ritual' bundles rather than samples
- Audience Layering: Targeted 'Menopause' and 'Sensitive Skin' segments with problem-solution copy
- Exclusion Lists: Excluded sample buyers who hadn't upgraded, targeting them with 'Upgrade to Full Size' remarketing
- Value Messaging: Shifted from product features to transformation outcomes
+45%
Average order value
samples to full sizes
2x
Contribution margin
doubled profitability
Flat
CAC maintained
instant customer profitability
Ongoing
Partnership
sustainable growth
"JudeLuxe isn't your standard Google Ads agency. Gee and Chris are friendly and clear communicators, explaining things simply. They're creative and use the latest tech, including AI, to maximise your ad spend. But the best part? They truly care about your company's success. They take the time to understand your goals and develop a strategy to achieve them. JudeLuxe is basically your own Google Ads dream team. Highly recommend!"
Wendy Lane, Owner, Husk & Seed Skincare
Creation Furniture
Ecommerce Furniture Brand
The Challenge
Creation Furniture had strong brand awareness but was struggling with conversion. High-ticket hardwood furniture purchases require longer consideration periods, yet their Google Ads strategy was treating dining tables like impulse buys. The result: high traffic, low conversions, and an audience full of window shoppers who never came back.
Our Approach
- Audience Restructure: We rebuilt campaigns around purchase intent signals, separating 'inspiration seekers' from 'ready-to-buy' customers with distinct bidding strategies
- Product Feed Optimisation: Enhanced furniture listings with lifestyle imagery, dimensions, and wood finish details to reduce pre-purchase friction on dining tables, sideboards, and occasional furniture
- Remarketing Overhaul: Implemented a 30-day consideration funnel with progressive messaging tailored to high-ticket hardwood furniture buying behaviour
+100%
Conversion rate uplift
from 0.7% to 1.4%
+34%
Average order value
from £680 to £912
-64%
Cost per acquisition
from £89 to £32
2.4x
Return on ad spend
up from 1.1x
"They've supported us in enabling real growth, not just through innovative approaches but also by always being transparent and offering clear guidance when we needed it most."
Paweł Lenarcik, Marketing Director, Creation Furniture
UKSoccerShop
£8M+ annual revenue
The Challenge
UKSoccerShop operates in a brutal competitive landscape: counterfeit sellers undercutting on price, major sports retailers running aggressive discount campaigns, and seasonal inventory that becomes deadweight the moment a player transfers. They needed a partner who understood that this isn't just about ROAS. It's about protecting margins while keeping cash flowing.
Our Approach
- Stock & Cashflow Strategy: Built campaigns around inventory lifecycle, pushing new releases at full margin, then progressively shifting aged stock through controlled 'cash recovery' protocols before it becomes worthless
- Counterfeit Defence: Identified and systematically outbid knockoff sellers on branded terms, protecting both revenue and brand integrity
- Competitor Intelligence: Monitored major retailer discount cycles and adjusted bidding strategy to avoid head-to-head price wars we couldn't win
- Feed Engineering: Used custom labels to dynamically segment 2,000+ SKUs by margin, stock age, and competitive pressure, each with distinct bid strategies
£520k+
Cash recovered from aged stock
over 12 months
35%
Inventory turnover improvement
stock moving 35% faster
+£287k
P&L working capital freed
annual improvement
100%
Branded term protection
vs counterfeit sellers
"Highly recommended. Immediate uplift to a decade long campaign. Quickly improved ROAS after mess left by underperforming previous agency and now starting to scale the account. Highly dedicated team."
Simon Prestwell, Owner, UKSoccerShop
Multi-Brand Retailer
£8.5M annual revenue
The Challenge
Managing 15,000+ SKUs across multiple brands with no unified view of which products deserved spend and which were being tolerated.
Our Approach
- Built custom product scoring combining margin, stock, and velocity
- Segmented catalogue into 5 commercial tiers with distinct strategies
- Automated budget allocation based on commercial priority
- Weekly accountability calls with documented decision logs
£320k
Annual P&L improvement
verified by client finance
2.3x
Contribution margin lift
from 0.9x baseline
-47%
Wasted spend eliminated
£180k reallocated
£26k/mo
Avg. profit uplift
consistent over 12 months
"The difference is they think commercially, not just technically. They understand that ROAS isn't the whole story."
Emma Thompson, Head of Performance, Multi-Brand Retailer
Thermos
Global Drinkware Brand
The Challenge
Thermos was struggling with conversions, revenue, and scaling profitably. Their previous agency had been double-counting conversions, creating a false picture of performance that masked underlying inefficiencies. The result: inflated ROAS figures, misallocated budget, and no clear path to profitable growth.
Our Approach
- Conversion Audit: Uncovered and corrected the double-counting issue, establishing accurate baseline metrics for the first time
- Campaign Restructure: Rebuilt the account architecture, breaking down campaigns by product categories and COGS levels to enable margin-aware bidding
- Profitability Focus: Shifted strategy from volume-based targets to contribution margin, ensuring every pound spent had a defensible commercial purpose
- Feed Optimisation: Enhanced product data to improve Shopping and PMax performance across the drinkware range
+94%
Contribution margin increase
profit-focused restructure
+86%
Revenue growth
year-on-year improvement
+86%
Conversion increase
accurate tracking restored
5mo+
Ongoing partnership
continuous improvement
"Absolute Google Ads experts. They focus on profit, not just sales volume. Their expertise in Google Shopping and PMax is second to none, and they've significantly improved the performance of our campaigns by optimising our Google Merchant product feed. Consistently strong ROI and smart, insightful reporting. Highly recommended!"
Thermos Team, Marketing, Thermos
Wilsons Pet Food
DTC Pet Food Brand
The Challenge
Subscriptions were stagnant, a critical problem for a DTC pet food brand built on repeat purchases. Without a growing subscriber base, customer acquisition costs couldn't be justified, and the economics of the model were breaking down.
Our Approach
- Intent Segmentation: Restructured campaigns around buyer intent signals, separating browsers from subscription-ready customers
- Audience Deep-Dive: Collaborated closely to understand the target customer profile, pet owners seeking premium, tailored nutrition
- Feed Overhaul: Rebuilt the product feed to match how real searches happen, breed-specific and condition-specific terms that aligned with how owners actually look for pet food
- LTV Focus: Shifted optimisation from one-time purchases to subscription sign-ups, prioritising lifetime value over immediate ROAS
+212%
Revenue growth
subscription-focused strategy
+112%
Contribution margin
profitable scaling
+83%
Customer LTV increase
subscription retention
Ongoing
Partnership
continuous growth
"To be honest I have also tended to be slightly cynical about PPC agencies, mainly because there tends to be a gap between your needs and theirs. However, working with Jude Luxe was different. Chris, Gee and the whole team do genuinely care about your business and give you more support than you should expect. More than this they are genuinely very switched on, of course about PPC but also about wider business. Couldn't think of a reason not to try them out."
Craig Wallace, Owner, Wilsons Pet Food