8,000SKUs.40categories.Oneprofitableaccount.
70% margins on some products. 12% on others. Most agencies treat them the same. We build category-specific strategies that make every product accountable for profit.
Part of our approach to
High-SKU Retail
General ecommerce shares the core challenges of high-SKU retail: feed complexity, margin variance across categories, and inventory-aware spend allocation.
The Challenges
Why general retailers struggle with Google Ads.
The Category Averaging Trap
You sell phone cases at 70% margin and cables at 12%. Google doesn't know the difference. Your campaigns average performance across both, overspending on low-margin products and underinvesting in winners.
The SKU Sprawl Problem
8,000 products across 40 categories. Most agencies treat this as one campaign. That's like running one marketing strategy for a department store and a corner shop. It doesn't work.
The Stock Disconnect
You're paying for clicks on products that sold out yesterday. Or worse, bidding conservatively on products that are overstocked and need to move. Your ads and your warehouse don't talk to each other.
Our Approach
How we make ecommerce advertising profitable.
Category P&L Ownership
Each product category gets its own strategy, targets, and budget, determined by its actual margin contribution, not its revenue size. Electronics and accessories are different businesses.
Margin-Weighted Bidding
A £50 sale at 60% margin is worth more than a £100 sale at 15% margin. Our bidding reflects actual profit contribution, not just conversion value.
Real-Time Stock Integration
Low stock? Bids drop automatically. Overstock? Promotional campaigns activate. Out of stock? Ads pause instantly. Your ad spend follows your inventory reality.
Scalable Feed Architecture
Whether you have 500 SKUs or 50,000, we build feed structures that make management possible. Clean segments, clear rules, automated optimisation.
The Difference
Generic agency vs. Judeluxe for ecommerce retailers.
| Aspect | Generic Agency Standard approach | Judeluxe Sector expertise |
|---|---|---|
| Margin awareness | Treats £100 sale at 60% margin same as 15% margin | Margin-weighted bidding based on actual profit contribution |
| Category strategy | One campaign for all product categories | Category P&L ownership with individual targets per segment |
| Stock integration | Bids on out-of-stock products, wastes budget | Real-time stock sync. Bids drop, pause, or push based on inventory |
| SKU management | Struggles with catalogues over 1,000 SKUs | Scalable feed architecture for 500 to 50,000+ SKUs |
| Performance attribution | Reports on ROAS with no profit context | POAS reporting showing actual profit per category |
Results
What we've achieved for retailers.
0%
POAS improvement for multi-category retailer
0%
Reduction in wasted spend on OOS products
0.0x
Profitable scale achieved in 6 months
Case Study
Multi-Category Sports Retailer
A sports equipment retailer with 8,000+ SKUs across footwear, apparel, and equipment was struggling with profitability. Some categories were highly profitable, others were losing money, but their campaigns treated everything equally. We rebuilt their structure with category-specific strategies and margin-based bidding. The result: every category now contributes to profit.
156%
POAS improvement
8,000+
SKUs managed
100%
Categories profitable
FAQ
Common questions about Google Ads for General Ecommerce.
Ready to make your ecommerce ads profitable?
Book a 30-minute discovery call. We'll show you exactly where your ecommerce business is leaving money on the table.
If we're not the right fit, we'll tell you and often recommend alternatives.
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