The Case for JudeLuxe
The Agency Your Brief Is Looking For
Most agencies will spend their first 60 days learning your account.
We have already done that work.
What the Best Briefs Have in Common
The Brands That Write the Best Briefs All Ask for the Same Things
After 75+ audits and dozens of pitch processes, we have noticed a pattern. The most commercially sophisticated brands - the ones who have been through the agency cycle and know what they actually need - all arrive at the same set of requirements.
Every single one of these requirements is how we already operate. Not how we would adapt. How we work by default.
POAS as primary metric - ROAS shown only for context
They are past vanity metrics. They want margin-adjusted performance. They expect the agency to lead this thinking, not wait for margin data.
Named senior team written into the contract
They have been burned by the bait-and-switch - senior pitch team, junior execution team. They are contractually guarding against it.
A trading partnership, not a reporting relationship
They do not want a report. They want commercial decisions made with them in real time. The agency must be able to trade, not just present.
Activity structured around customer state and incremental opportunity
They want lifecycle segmentation baked into the account - new, lapsed, active, loyal - not just channel objectives.
Clear view on what is incremental vs what would have converted organically
They will ask: what would have happened without this ad? The agency must be able to answer - or start building the mechanism to answer it.
Short commitment with exit flexibility
Performance is the contract. They do not need a 12-month lock-in and a 90-day discovery phase before anything happens.
Where We Stand
Seven Dimensions. One Clear Answer.
These are not marketing claims. They are structural realities of how our business is built. Ask us to prove any of them.
Senior team continuity
The people who pitch are the people who trade. Not a separate layer. Not a handoff.
Your account lead's name is written into the contract because it will be that person on the call every week. That is not a feature we offer - it is how the business works.
Paid search specialism
Google Ads and Microsoft Ads. That is the scope. No upsell into CX strategy, affiliate programmes, or technology consultancy.
Multi-service agencies have an economic incentive to expand your scope. Over 12 months, 'we should also look at your tech stack' becomes a natural upsell. Our focus is the feature.
POAS-first methodology
Every recommendation is framed around contribution margin and cash impact. Not platform ROAS.
We do not present ROAS and call it success. We measure what matters: profit after ad spend, COGS, fulfilment, and returns. If the margin is not there, the campaign changes.
Customer state architecture
We build lifecycle segmentation into the account - new acquisition, lapsed reactivation, controlled retargeting, active suppression.
Most agencies structure around campaign types. We structure around customer stages. It changes every bidding decision, every budget allocation, every exclusion list.
Incrementality thinking
We distinguish between attributed revenue and incremental revenue. They are not the same number.
Geo holdout testing, audience exclusion measurement, organic baseline methodology - built into how we operate, not bolted on as a quarterly project.
Speed to value
We do not need 60 days to learn your account. We do the work before the contract starts.
Our audit process means we arrive on day one already knowing what needs fixing, what is being wasted, and where the margin opportunity sits. No discovery phase. No onboarding ramp.
Founder-led brand fit
Built for brands under commercial pressure - where every pound of spend needs to justify itself.
Large agencies are built for large internal marketing teams with structured briefs and established processes. We are built for the environment where the founder or CMO is in the room and expects decisions, not decks.
The Unfair Advantage
The Audit Is the Pitch
Every agency in a pitch process is promising future value. We demonstrate present value.
Before we sit down with you, we have already spent hours in your account. We know what is misconfigured. We know where spend is being wasted. We know which experiments are running that should have been killed weeks ago.
Other agencies will say "we will find the opportunities." We can say "here are five we already found."
What Our Audits Typically Uncover
Lifecycle mislabelling - existing customers counted as new, inflating acquisition bids
Experiments running for weeks without action - some losing money, some printing it
Brand cannibalisation - generic campaigns spending more per click on branded queries than brand campaigns
Audience libraries with hundreds of unused segments and zero reactivation strategy
No customer state framework - the account is structured around campaigns, not commercial outcomes
These are not hypothetical. They are real findings from recent audits of £50k+/month accounts.
The Questions That Matter
Six Questions to Ask Every Agency in Your Pitch Process
We are not saying you should only talk to us. We are saying you should ask these questions - and compare the answers honestly.
Who will be on my account day-to-day - and is that person in this room?
The single most common agency complaint: impressive seniors pitch, juniors execute. If the person presenting is not the person trading, you already know the model.
How many accounts does my account lead manage simultaneously?
A team of 50 means your account is one of many. Fewer accounts per senior person means more time in your data and more considered decisions.
Do you measure POAS or ROAS as your primary metric?
If the answer is ROAS, the agency is optimising for platform metrics. A 4.5x ROAS can mean negative profit once you account for COGS, VAT, shipping, and returns.
How do you distinguish between incremental and attributed revenue?
If they cannot answer this clearly, they cannot tell you what would have happened without the ad. You are paying for conversions that may have happened anyway.
What other services will you recommend we add over the next 12 months?
Multi-service agencies have structural incentives to expand scope. If paid search is what you need, make sure that is what you are buying - not a gateway to a broader retainer.
What will you show me in the first two weeks - not the first two months?
Any agency that needs a 60-day discovery phase before delivering value is telling you they have not done the preparation. The best agencies arrive having already done the work.
Common Concerns
The Objections We Hear - and Our Honest Response
"We are leaning toward a bigger agency for security"
Security is named senior people on the account every week - not headcount. Our contract guarantees it. Does theirs?
"Another agency has more relevant client experience"
Large established brands with 50-person marketing teams have very different commercial dynamics to a founder-led brand scaling under real margin pressure. The question is not who has the biggest logos - it is who has operated in your environment.
"We need someone who can do paid social as well"
Paid search is the highest-leverage channel for most ecommerce brands. We make it work first. If you need paid social, we will tell you honestly whether we are the right team for that - or whether you need a specialist partner alongside us.
"Your pricing is higher than expected"
The findings from a single audit typically save more than our annual retainer. We are not a cost line. We are a return on investment. And we do not discount to win business - this is what expert senior resource costs.
"Can you show me a similar client case study?"
The audit we have already done on your account is the case study. No other agency has gone this deep before this conversation. That is the proof of concept.
Continue Reading
Explore the frameworks and evidence behind the case.
Every Agency Will Promise You Future Value. We Have Already Done the Work.
By the time we sit down with you, we already know your account, your opportunities, and what needs fixing. That is not a promise. It is how we operate.