Methodology & Results
The numbers behind
our claims.
We believe in transparency. Here's exactly how we measure, calculate, and report our performance metrics, including the limitations and caveats you should know.
Key Metrics
What we measure and how we calculate it
Avg. POAS Improvement
Profit on Ad Spend improvement calculated as (new POAS - original POAS) / original POAS × 100, measured 90 days post-engagement vs. 90 days prior.
Brands Served
Total unique eCommerce brands that have completed at least one full engagement cycle with us since founding.
Waste Eliminated (12mo)
Aggregate spend redirected from unprofitable campaigns, SKUs, and audience segments across all active accounts in the trailing 12 months.
Avg. Margin Improvement
Average improvement in contribution margin across client accounts, comparing pre-engagement baseline to 6-month post-engagement performance.
Our Approach
How we ensure accuracy
Data Collection
All metrics are derived from verified Google Ads and Shopify/platform data. We access accounts via official APIs and authenticated dashboards. No self-reported or estimated figures.
POAS Calculation
POAS (Profit on Ad Spend) factors in product costs, shipping, returns, and transaction fees, not just revenue. This gives a true profit picture rather than inflated ROAS figures.
Baseline Comparison
Improvement percentages compare 90-day pre-engagement performance to 90-day post-engagement performance, controlling for seasonality where applicable.
Sample Selection
Only clients with complete data for both comparison periods are included. We exclude accounts with less than £5k monthly spend or those with incomplete tracking implementation.
Conservative Approach
We use median values rather than means where outliers could skew results. All aggregate figures are rounded down to the nearest defensible increment.
Third-Party Verification
Clients retain full access to their own data and can verify any claim we make. We're happy to provide documentation during the audit process.
Important Context
What the numbers don't tell you
We want you to make an informed decision. Here are the limitations and caveats that apply to our reported results.
Past performance isn't guaranteed
These results reflect historical averages. Your specific outcomes will depend on factors including product margins, competition, seasonality, and starting account condition.
Timeframes vary
Some accounts see improvements within weeks; others take 3-6 months. Complex restructures or tracking implementations extend the timeline.
We're selective
We only work with accounts we believe we can genuinely improve. This pre-qualification naturally biases our results toward positive outcomes.
External factors matter
Economic conditions, platform algorithm changes, and client-side decisions (pricing, stock levels, website performance) all influence results beyond our control.
Why POAS Matters
ROAS lies. POAS tells the truth.
Return on Ad Spend (ROAS) only measures revenue against ad spend. It ignores the costs that determine whether you actually made money.
Profit on Ad Spend (POAS) factors in product costs, shipping, returns, payment processing, and other variable costs. A 4x ROAS might be a 0.8x POAS, meaning you're losing money on every sale.
Example Calculation
ROAS
4.0x
Looks great
POAS
1.2x
The real picture
FAQ
Questions about our methodology
How does JudeLuxe calculate POAS?
POAS (Profit on Ad Spend) factors in product costs, shipping, returns, and transaction fees-not just revenue. We compare 90-day pre-engagement to 90-day post-engagement performance, controlling for seasonality.
Are these results guaranteed?
No. Past performance reflects historical averages. Your outcomes depend on product margins, competition, seasonality, and account condition. We only take on accounts we believe we can genuinely improve.
What's the difference between ROAS and POAS?
ROAS measures revenue against ad spend. POAS measures actual profit after deducting product costs, shipping, returns, and payment fees. A 4x ROAS might be a 0.8x POAS-meaning you're losing money on every sale.
How long before I see improvements?
Some accounts see results within weeks; others take 3-6 months. Complex restructures or tracking implementations extend the timeline. We set clear expectations during the audit.
What results does JudeLuxe achieve for ecommerce brands?
TLDR: 94% average POAS improvement. £620k waste eliminated. 28% margin uplift. Measured across 32 accounts.
Across 32 client accounts over a rolling 12-month period, JudeLuxe achieves an average 94% improvement in Profit on Ad Spend (POAS), measured 90 days post-engagement versus 90 days prior. We have eliminated £620k in wasted ad spend across all active accounts in the trailing 12 months and delivered an average 28% improvement in contribution margin.
- Avg. POAS improvement:
- 94%(n=32 accounts, rolling 12-month)
- Waste eliminated:
- £620k(Trailing 12 months, all active accounts)
- Margin improvement:
- 28%(n=28 accounts with 6+ months data)
- Brands served:
- 75+(Cumulative since founding)
How long until a Google Ads agency delivers ROI?
TLDR: Positive ROI within month 1. Fees offset by waste elimination in 2-4 weeks. Bigger gains compound over months 2-6.
Most JudeLuxe clients see positive ROI within the first month. Agency fees (from £2k/month) are typically offset by waste elimination in weeks 2-4. The larger gains from restructuring, commercial mapping, and bid strategy changes compound over months 2-6. Brands with messy accounts typically see 30-50% improvement in 90 days through waste elimination alone.
- Time to positive ROI:
- Month 1
- Waste elimination timeline:
- Weeks 2-4
- Typical 90-day improvement:
- 30-50%
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