Service
FinallyseewhatPerformanceMaxisactuallydoingwithyourmoney
PMAX that works for you, not against you. We tame Google's most powerful (and most opaque) campaign type, giving you visibility and control that most agencies say is impossible.
Trusted by 75+ ecommerce brands
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Better visibility achieved
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Brand waste eliminated
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Avg. ROAS lift
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PMAX rebuilds completed
The Problem
PMAX is powerful. It's also a black box.
Google pushes everyone toward Performance Max. The results look impressive until you dig in and realise you have no idea where the money went or whether it actually added value.
The Black Box Problem
PMAX gives you one number and calls it a day. You can't see where the budget went, which audiences converted, or which products actually drove the results.
Brand Cannibalisation
Left unchecked, PMAX loves to spend on brand terms, inflating results by capturing traffic you'd get anyway. It looks great on reports but adds zero value.
Asset Group Chaos
Generic setups dump everything into one asset group. Google can't learn what works because the signals are too mixed.
Our Approach
PMAX with actual visibility and control
We structure PMAX campaigns properly from day one. Asset groups by commercial intent. Brand exclusions that actually work. Scripts that surface the data Google hides. You'll finally know what PMAX is doing.
Full Visibility
See exactly where PMAX is spending your money across Search, Shopping, Display, and YouTube.
Proper Asset Groups
Asset groups structured by commercial intent, not just product category.
Signal Control
Feed Google the right audience signals so the algorithm works for you, not against you.
Cannibalisation Prevention
Stop PMAX from eating your branded Search and Shopping traffic.
What's Included
Complete PMAX management
What this means for you:
"For the first time, I can see that 40% of PMAX was going to Display. Now we've redirected it to Shopping where it converts."
Real Result
"40% of our PMAX budget was going to Display. We had no idea."
A fashion DTC brand came to us spending £45k/month on PMAX with "great ROAS". Our audit revealed 40% was going to low-intent Display placements. We restructured, redirected budget to Shopping, and increased profitable conversions by 67%.
Head of Ecommerce, Fashion DTC Brand
40%
Display waste identified
67%
More profitable conversions
£18k
Monthly budget redirected
3 wks
Time to see results
Ready to see what your PMAX is really doing?
Book a 30-minute discovery call. We'll show you where PMAX is adding value, where it's cannibalising, and how to fix it.
No lock-in: 3-month initial engagement, then month-to-month with 30-day notice.
FAQ
Common PMAX questions
Performance Max is Google's most opaque campaign type. Here's what brands like yours typically ask.
March 2026 Update
Updated March 2026Latest platform changes and how we're adapting our approach:
- PMax asset group controls for separating Search from Shopping placements are now fully implemented across all accounts.
- Enhanced asset-level reporting now available. Our audits assess PMax creative performance at individual asset level.
- Brand exclusion capabilities now support negative keywords at asset group level for better brand isolation.
- Consent Mode v2 enforcement means many brands under-report conversions by 15-30%. We now include a Consent Mode health check in every PMax review.