Service
Anaccountbuiltaroundyourbusiness,notGoogle'sdefaults
Structure that gives you control, visibility, and a foundation for profitable growth. Built around your business priorities, not Google's defaults.
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Avg. POAS improvement
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Better budget clarity
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Avg. restructure time
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Data preserved
The Problem
Most accounts are structured for Google, not for you
Agencies follow Google's suggestions because it's easy. But those structures are optimised for Google's revenue, not your profit. Campaigns blur together. Budget bleeds between priorities. You can't tell what's working.
After years of patches and workarounds, your account becomes a maze that even your agency struggles to navigate.
Our Approach
A structure that reflects your actual business
Your restructured account will organise campaigns by commercial intent. Budgets follow your decisions. You'll know exactly how much you're spending on new customer acquisition versus defending existing share.
Campaign Clarity
See exactly where every pound goes with a structure that mirrors your business priorities.
Budget Control
Stop budget bleeding between campaigns. Each priority gets its own allocation.
Scalable Foundation
A structure built to grow with you, not one you'll need to rebuild in 6 months.
Migration Safety
Switch from your old structure without losing momentum or historical data.
What's Included
Everything you need for a clean start
What this means for you:
"I can finally see exactly what we're spending on customer acquisition vs. retention. And it makes sense."
FAQ
Common restructure questions
Everything you need to know about rebuilding your Google Ads account.
March 2026 Update
Updated March 2026Latest platform changes and how we're adapting our approach:
- Google's March 2026 Core Update rewards accounts with clear commercial intent mapping. Messy structures are filtered out of AI-generated answers.
- New PMax asset group requirements mean restructured accounts see 15-25% better signal quality versus legacy setups.
- Campaign consolidation push from Google makes deliberate structure more critical than ever. Default settings actively work against granular control.
Go Deeper
Ready for an account that actually makes sense?
Book a free audit. We'll show you exactly what's tangled, what's costing you money, and how to fix it.