How It Works
Google Ads run as a system you can actually understand.
Not a black box. Not "trust the algorithm." A clear system where every decision is visible, every spend is intentional, and every result is explainable.
Instead of:
"The algorithm is learning."
Instead of:
"ROAS is up, so we're increasing budget."
Instead of:
"It's performing well across the account."
You'll hear:
"Here's exactly what changed, why, and what happens next."
What You Get
A system built around your commercial reality
We follow a four-phase process: Map, Assign, Build, Govern. Tailored to your specific business. Here's what that means in practice.
Week 1-2
Complete Commercial Audit
Full spend analysis, waste identification, and opportunity mapping. You'll know exactly where money is going, what's working, and what's leaking.
Week 2-3
SKU Role Assignment
Every product gets a commercial purpose: margin driver, cash recycler, stock clearance. Nothing runs without defined success criteria.
Week 3-4
Account Restructure
Campaigns rebuilt around your business priorities, not Google's defaults. Structure you can actually read and explain to stakeholders.
Ongoing
Governance & Reporting
Weekly decision summaries, monthly reviews, exception tracking. You stay informed without being in the weeds.
First 30 Days
What happens after you say yes
No black box. No vague promises. Here is exactly what happens, when, and what you can expect to see.
Access & Orientation
- Account access granted (Google Ads, Merchant Center, Analytics)
- Feed audit initiated
- Conversion tracking verification
- Initial waste scan begins
Commercial Audit
- SKU-level profitability mapping
- Wasted spend identification
- Feed quality assessment
- Campaign structure review
Quick Wins Deployed
- Waste-cutting changes live
- Feed fixes implemented
- Negative keyword updates
- Budget reallocation to profitable SKUs
Structure Rebuild
- Campaign architecture redesigned
- SKU roles assigned (margin drivers, cash recyclers, clearance)
- Bid strategy alignment to commercial goals
- Governance rules established
Governance Active
- Weekly decision summaries begin
- Exception monitoring live
- First performance review scheduled
- Reporting cadence established
By day 30, you will have complete clarity on what is happening in your account and why.
Start Your 30-Day TransformationWhat You'll Experience
Clarity you can take to the board
When finance asks why spend went up last month, you'll have an answer. When the CEO asks which products are actually profitable, you'll know.
Every decision in your account will be documented, justified, and tied to a commercial outcome. No more guessing. No more hoping.
What Changes
Control without micromanagement
You don't need to check your account every day. You don't need to second-guess every recommendation. The system is designed to give you oversight without creating more work.
Clear governance rules mean budget behaves predictably. Exception limits mean surprises don't happen. You stay in control without being in the weeds.
The Bottom Line
Complete visibility. Zero surprises. Real control.
This is what it feels like when your Google Ads account works for your business instead of the other way around. When you know what's happening, why, and what comes next.
If We Part Ways
You leave with everything you need
We don't believe in lock-in. If our engagement ends for any reason, you'll have everything needed to continue independently or with another agency.
Full Documentation
Complete account structure rationale, campaign naming conventions, bidding logic, and decision history. Your next team won't start from scratch.
Clean Handover
30-day transition period with documented processes, scheduled reviews, and direct access to the team for any questions. No rushed exits.
Your Assets, Your Access
You own everything. Feeds, tracking, audiences, creative. We require minimal access (admin on Ads, read on Analytics) and return it all on departure.
Ready to work this way?
Start with a free commercial audit. You'll see exactly where your current account stands, and what could change.
Go Deeper
The detail behind the process
Every client relationship is built on transparency. These pages explain exactly what to expect - from day one through to ongoing management.
How We Communicate
You'll never wonder what's happening
Clear communication rhythms mean you stay informed without endless meetings. Here's exactly how we'll work together.
Weekly Loom Updates
Every week you'll receive a recorded walkthrough of what changed, why, and what's planned next. Watch on your schedule.
Slack or Email Access
Direct line to your account team. No ticket systems, no waiting for scheduled calls. Questions answered same business day.
Monthly Strategy Calls
30-minute video call to review performance, discuss upcoming priorities, and align on commercial goals.
Face-to-Face When It Matters
We're not hidden behind screens. For onboarding, strategic reviews, or when the conversation is too important for video, we'll come to you.
Escalation Process
Urgent issues? Direct escalation to senior team within 4 hours. Critical account problems never wait for scheduled meetings.
The JudeLuxe Operating System
Excellence that's systemised, not improvised
"What if one of you gets sick?" is a fair question. The answer: the same thing that happens every day. The system runs. Because our excellence is built into documented processes, automated monitoring, and redundant team structures-not individual heroics.
Enterprise-grade governance for boutique-level attention
138
Documented SOPs
24/7
Monitoring Coverage
4hr
Response SLA
2x
Team Redundancy
Documented SOPs
Every process is documented. Account takeover, campaign launches, budget changes, escalations. Nothing lives only in someone's head.
138 operational procedures, version-controlled
24/7 Monitoring
Automated alerts for spend anomalies, conversion drops, and performance thresholds. Issues are caught before they become problems.
Slack alerts, automated pauses, escalation triggers
Redundancy Protocols
Every account has a primary and secondary team member with full context. Holidays, illness, or departures never create gaps.
Cross-trained team, documented handover process
Exception Governance
Pre-defined limits on budget changes, bid adjustments, and campaign modifications. No single action can materially impact your account without approval.
Tiered approval matrix based on impact level
Enterprise-Grade Security
SOC 2 compliant processes. Least-privilege access. Full audit trails. Your account data is protected to the standard your finance team expects.
MFA enforced, quarterly access reviews
Disaster Recovery
Full account snapshots, campaign backups, and rollback capabilities. If something goes wrong, we can restore in hours, not weeks.
Weekly backups, tested recovery procedures
Q4 readiness isn't a scramble. It's a scheduled event.
Peak season preparation starts in September. Capacity planning, budget forecasting, and contingency protocols are documented before the first Black Friday ad runs.
98%
Client Retention
Commercial Strategy
Consultancy-depth, agency execution
At £1M+ scale, you don't just need someone to manage campaigns. You need a partner who understands unit economics, speaks to your CFO's concerns, and can navigate the attribution chaos that comes with multi-channel growth.
We combine strategic advisory with hands-on execution. The thinking and the doing, from the same team.
Why £1M+ brands choose us over big agencies
- •Depth over breadth: We go deeper on Google Ads than generalist agencies spread across 10 channels
- •Commercial fluency: We speak P&L, not just platform metrics
- •Senior attention: No account managers as intermediaries-strategists do the work
- •Systemised excellence: Enterprise processes without enterprise bureaucracy
CFO-Level Reporting
Reports your finance team will actually read. P&L impact, cash flow implications, and working capital considerations-not just ROAS.
- Monthly board-ready summaries
- Contribution margin by channel
- Cash conversion cycle impact
- Seasonal forecasting models
P&L Reconciliation
Google Ads says one thing. Shopify says another. GA4 says something else entirely. We reconcile the numbers that matter.
- Cross-platform revenue matching
- Return/refund adjusted figures
- Discount impact quantification
- True customer acquisition cost
Attribution Advisory
Help navigating the attribution landscape. When to trust last-click, when to use modelled conversions, and how to make decisions with imperfect data.
- GA4 vs Google Ads discrepancy analysis
- MMM and incrementality guidance
- Blended CAC frameworks
- Channel interaction modelling
Unit Economics Integration
Bidding that accounts for your real margins. Not assumed margins. Not average margins. SKU-level profitability driving every decision.
- Landed cost integration
- Variable margin by variant
- Inventory holding cost consideration
- Payment terms in ROAS calculation
LTV-Based Acquisition
First-order ROAS is a starting point, not the answer. We build bidding strategies around cohort LTV and predictive customer value.
- Cohort performance analysis
- Repeat purchase probability
- Customer segment valuation
- Blended LTV:CAC targets
Inventory-Informed Bidding
Don't advertise what you can't sell. Don't ignore what's aging. Bidding that reflects your stock reality, not just your margins.
- Days of stock integration
- Aging inventory escalation
- Pre-order and backorder handling
- Seasonal stock positioning
Credentials & Recognition
Award-winning expertise, proven results
Our certifications and awards represent direct relationships, advanced training, and recognition for commercial outcomes.
2025 Awards
Google Partner
Certified expertise in Google Ads management with direct access to Google's EMEA headquarters for strategic planning sessions.
Google CSS Partner
Comparison Shopping Service certification providing clients with up to 20% bidding advantage on Google Shopping campaigns.
Shopify Partner
Official Shopify Partner with deep integration expertise for ecommerce brands on the platform.
£620k+
Waste eliminated for clients
94%
Average profit lift
75+
Ecommerce brands managed
Data & Security
Your data stays yours. Your accounts stay yours.
We take access and data handling seriously. Here's exactly how we protect your business.
Account Access
- •You own your Google Ads account. Always.
- •We work within your existing account, never a separate one
- •Full admin access remains with you at all times
- •If we part ways, nothing changes for you
Data Visibility
- •We see performance data, not customer personal data
- •No access to your CRM, email lists, or customer records
- •Analytics access is read-only where possible
- •Feed data handled through secure connections only
Security Practices
- •Two-factor authentication on all accounts
- •No shared logins between team members
- •Regular access audits and cleanup
- •Secure password management systems
Compliance
- •GDPR compliant data handling
- •No customer data stored outside of ad platforms
- •Confidentiality agreements standard
- •Clear data processing terms in all contracts
Platform Compatibility
Works with your existing stack
We integrate with your current tools rather than forcing you onto new ones. If you have a preferred attribution platform, feed tool, or analytics setup-we work with it.
No vendor lock-in. No proprietary dashboards you cannot take with you.
Ecommerce Platforms
Google Products
- Google Ads
- Google Merchant Center
- Google Analytics 4
- Google Tag Manager
- Google Looker Studio
Attribution & Analytics
- Triple Whale
- Northbeam
- Hyros
- Rockerbox
- Server-side tracking
Feed Management
- Feedonomics
- DataFeedWatch
- Channable
- GoDataFeed
- Custom feed solutions
Using a platform not listed?
We likely support it. If your stack is unusual, we will tell you upfront whether we can work with it.
How does JudeLuxe's onboarding process work?
TLDR: 2-3 weeks: commercial mapping, account audit, then implementation. The diagnostic phase shapes every decision.
Onboarding takes 2-3 weeks across three phases. Week 1 covers commercial mapping and P&L review to understand your margins, COGS, and product economics. Week 2 is a full account audit with a restructure plan. Week 3 begins implementation. We don't rush because the diagnostic phase determines bidding strategy, budget allocation, and campaign structure for everything that follows.
- Onboarding timeline:
- 2-3 weeks
- Contract model:
- Rolling monthly after 3-month setup
- Notice period:
- 30 days
What communication and reporting do you provide?
TLDR: Direct strategist access via Slack/Teams. Weekly summaries, monthly reviews, quarterly business alignment.
Every client gets direct Slack or Teams access to their named strategist with no account manager gatekeeping. Weekly performance summaries are delivered every Monday. Monthly strategic reviews cover commercial trends and optimisation priorities. Quarterly business reviews align ad strategy with your commercial calendar. We also send weekly Loom video updates walking through account changes.
- Urgent response SLA:
- 4 hours
- Weekly updates:
- Performance summary + Loom video
What ecommerce platforms does JudeLuxe integrate with?
TLDR: Shopify, Magento, WooCommerce, BigCommerce, and headless. We pull margin data directly into bids.
We integrate with Shopify, Shopify Plus, Magento 2, WooCommerce, BigCommerce, and headless commerce setups. We also connect to your analytics, ERP, and finance tools to pull margin and COGS data directly into bidding decisions. This integration means bids reflect real product economics, not just revenue signals from Google's conversion tracking.
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