Your£40customerisworth£480.Googledoesn'tknowthat.
Compliance landmines. Subscription LTV blindspots. Brutal CPCs. Health and fitness brands need an agency that understands subscription economics, not just ROAS.
Part of our approach to
Subscription Brands
Health and fitness brands share the subscription economy challenges: payback periods, LTV visibility, and customer retention metrics over first-order ROAS.
The Challenges
Why health brands struggle with Google Ads.
The Compliance Tightrope
One wrong claim and your ads are down. One too many disapprovals and your account is suspended. Google's health policies are a minefield, and they change without warning.
The LTV Blindspot
Google sees a £40 first order. You see a customer worth £480 over 12 months. Standard bidding optimises for the £40, leaving your best customers to competitors willing to bid on lifetime value.
The Supplement Bidding War
Every protein powder brand is bidding on the same keywords. CPCs are brutal. Without LTV-based bidding, you can't afford to compete, even when you'd win on unit economics.
Our Approach
How we make health advertising profitable.
Compliance-Proof Ad Copy
We've tested thousands of health claims across supplement, fitness, and wellness categories. We know exactly what converts AND stays approved. Zero guesswork, zero disapprovals.
LTV-Based Acquisition
We build bidding models around your subscription retention curves. A subscriber who sticks for 8 months gets a higher acquisition budget than a one-time buyer. Simple maths, massive impact.
Replenishment Automation
Your protein powder customers need a refill every 30 days. We reach them at day 25 with perfectly timed campaigns, before they even think about shopping around.
First-Box Economics
Subscription boxes have unique economics. We optimise for post-trial conversion, not just trial signups. It costs the same to acquire a churner as a loyal customer. We find the loyal ones.
The Difference
Generic agency vs. Judeluxe for health brands.
| Aspect | Generic Agency Standard approach | Judeluxe Sector expertise |
|---|---|---|
| Bidding strategy | Optimises for first-order value only | LTV-based bidding using subscription retention curves |
| Ad compliance | Trial-and-error with constant disapprovals | Pre-tested compliant copy templates, zero disapprovals |
| Subscription targeting | Same approach for one-time and subscription buyers | Separate strategies prioritising high-retention subscribers |
| Replenishment | No repeat purchase campaigns | Automated replenishment campaigns timed to consumption cycles |
| Customer quality | Acquires anyone who converts | Predictive models filtering for customers who stick |
Results
What we've achieved for health brands.
0%
POAS improvement for supplements brand
0%
Increase in subscription conversion rate
£0.0M
Additional annual revenue from repeat purchase campaigns
Case Study
Premium Supplements Brand
A subscription supplements brand was struggling with two problems: constant ad disapprovals and inability to scale profitably. Their Google Ads looked busy but weren't accounting for customer lifetime value. We rebuilt their entire approach: compliant ad copy, LTV-based bidding, and dedicated repeat purchase campaigns. The result transformed their acquisition economics.
234%
POAS improvement
0
Ad disapprovals
67%
Higher subscription rate
FAQ
Common questions about Google Ads for Health & Fitness.
Ready to make your health brand ads profitable?
Book a 30-minute discovery call. We'll show you exactly where your health brand is leaving money on the table.
If we're not the right fit, we'll tell you and often recommend alternatives.
Book a 30-Minute Discovery Call