Creation Furniture
Ecommerce Furniture Brand
+100%
Conversion rate uplift
+34%
Average order value
-64%
Cost per acquisition
2.4x
Return on ad spend
The Challenge
Creation Furniture had strong brand awareness but was struggling with conversion. High-ticket hardwood furniture purchases require longer consideration periods, yet their Google Ads strategy was treating dining tables like impulse buys.
The result: high traffic, low conversions, and an audience full of window shoppers who never came back.
They needed a partner who understood that furniture isn't an impulse purchase. Someone who could build campaigns that respected the 30-60 day consideration cycle while still driving profitable growth.
Diagnostic Summary
What Was Misread
High traffic was mistaken for healthy performance. In reality, the account was attracting inspiration seekers rather than buyers-people browsing dining tables with no intent to purchase.
What Was Diagnosed
The product feed lacked the detail high-ticket furniture buyers need. Dimensions, wood finishes, and lifestyle context were missing-creating friction at the decision point.
What Was Not Changed
The brand positioning and product quality messaging remained intact. We refined the acquisition funnel, not the value proposition that made the brand distinctive.
What Risk Was Avoided
Without remarketing restructure, first-time visitors would continue to disappear. High-ticket furniture requires multiple touchpoints-losing them at visit one meant permanent CAC inflation.
Engagement Timeline
How the engagement progressed
Audience & Intent Mapping
Analysed search behaviour to separate 'inspiration seekers' from 'ready-to-buy' customers for high-ticket furniture.
Campaign & Feed Restructure
Rebuilt campaigns around purchase intent signals. Enhanced listings with lifestyle imagery, dimensions, and finish details.
Remarketing Overhaul
Implemented a 30-day consideration funnel with progressive messaging tailored to hardwood furniture buying behaviour.
Results & Refinement
Conversion rate doubled, AOV up 34%, CPA down 64%. Continuous refinement of audience segments.
The Numbers
Performance transformation across key metrics
Our Approach
Building campaigns that respect the furniture buying journey
Audience Restructure: We rebuilt campaigns around purchase intent signals, separating 'inspiration seekers' from 'ready-to-buy' customers with distinct bidding strategies
Product Feed Optimisation: Enhanced furniture listings with lifestyle imagery, dimensions, and wood finish details to reduce pre-purchase friction on dining tables, sideboards, and occasional furniture
Remarketing Overhaul: Implemented a 30-day consideration funnel with progressive messaging tailored to high-ticket hardwood furniture buying behaviour
"They've supported us in enabling real growth, not just through innovative approaches but also by always being transparent and offering clear guidance when we needed it most."
Paweł Lenarcik, Marketing Director, Creation Furniture
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