Flavour Blaster
Scaling a Global Cult Brand
+110%
Global revenue growth
+250%
US market growth
+114%
Profit (POAS) increase
Ongoing
International partnership
"They were burning cash trying to go global. We gave them the roadmap to scale profitably."
The Challenge
Flavour Blaster had conquered the UK but faced a "glass ceiling" internationally.
US Market
High CPCs and fierce competition meant their US campaigns were barely breaking even. Every pound spent was fighting against established US competitors with deeper pockets.
Europe
Fragmented languages and tax rules made scaling messy and inefficient. A single "European" campaign was trying to serve vastly different markets with vastly different economics.
Diagnostic Summary
What Was Misread
A single global ROAS target was masking wildly different market economics. The UK was subsidising unprofitable US expansion, while European potential was being ignored entirely.
What Was Diagnosed
The product had massive B2B potential in hospitality that was completely untapped. Consumer campaigns were competing for expensive clicks when bulk hospitality orders offered 3x the margin.
What Was Not Changed
The UK campaigns were already performing well. We protected what worked and focused resources on cracking the international markets rather than disrupting proven domestic performance.
What Risk Was Avoided
Continued 'spray and pray' US expansion would have burned through budget with no path to profitability. Without regional margin visibility, every 'growth' decision was actually a loss.
Engagement Timeline
How the engagement progressed
Market & Margin Analysis
Shifted from global ROAS to region-specific profitability targets. Each market judged on its own commercial merits.
US Market Entry
Geo-fenced US spend to hospitality hubs (NYC, Miami, Vegas). Built separate feeds with localised pricing and compliance.
B2B Whale Strategy
Used Customer Match to target hospitality owners, driving bulk orders and increasing AOV by 40%.
Global Scale
Global revenue up 110%, US market up 250%, POAS up 114%. Ongoing international expansion.
The Numbers
How the numbers changed after our engagement
Our Approach
From global ROAS to regional contribution margin-and unlocking B2B hospitality
Regional Contribution Margin: Shifted from 'Global ROAS' to region-specific profitability targets, allowing each market to be judged on its own commercial merits
The 'Whale' Strategy: Used Google's Customer Match to target hospitality owners (B2B), driving bulk orders and increasing AOV by 40%
Geo-Fencing: Focused US spend on hospitality hubs (NYC, Miami, Vegas) rather than a 'spray and pray' national approach
Market-Specific Feeds: Built separate product feeds for US and EU markets with localised pricing, compliance info, and shipping details
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Comparing JudeLuxe to other options?
Honest, side-by-side comparisons against named UK Google Ads agencies and alternative management models.