What We Do
Core capabilities, bespoke application
Each client receives customised strategy rather than templated solutions. The same rigour, applied to your specific commercial context.
Fully managed Google Ads for ecommerce.
Every retained engagement runs on BOI® - Bid On Intent - JudeLuxe's registered five-job SKU framework - measured with POAS, executed on the weekly Five Rounds rhythm. The services below are how the methodology shows up across Shopping, Performance Max, Search, CSS partnership, and spend governance.
Commercial partners who understand margin, cash flow, and what actually drives profit.
Read how we actually work, week by weekAvg. Profit Lift
Across active clients
Waste Eliminated
Recovered from poor targeting
Brands Served
DTC eCommerce specialists
Core services
The standard JudeLuxe retained engagement and its channel-specific service lines.
Specialist disciplines
Six dedicated pillar specialisms inside the retained engagement, for the situations where generalist PPC isn't enough.
What we're tracking in 2026-27
Three emerging disciplines we're already running inside retained engagements. Google's Marketing Live 2026 announcements shift how ecommerce Google Ads gets bought, measured, and won - and we've integrated the operational work into the standard Five Rounds rhythm. These pages cover what's changing and what £3M to £100M+ brands need to do now.
Why Choose Us
What makes us different
POAS over ROAS
We optimise for profit, not just revenue. Every decision considers your actual margins.
Weekly Loom Updates
No waiting for monthly reports. Commercial context delivered every week.
Senior-Led Execution
No account managers as intermediaries. Strategists do the work.
Common Challenges We Solve
Problem-solution guides for specific situations
View all guidesCommercial Strategy
Consultancy-depth,
agency execution
For UK ecommerce brands from £3M to £100M+ in annual revenue, you need a partner who understands unit economics, speaks to your CFO's concerns, and can navigate the attribution chaos that comes with multi-channel growth.
CFO-Level Reporting
P&L impact, cash flow implications, and working capital considerations-not just ROAS.
P&L Reconciliation
Cross-platform revenue matching when Google Ads, Shopify, and GA4 all say different things.
Attribution Advisory
Navigate the attribution landscape. Know when to trust last-click vs modelled conversions.
Unit Economics Integration
Bidding that accounts for real margins. SKU-level profitability driving every decision.
The Landscape Is Shifting
PPC execution is becoming a commodity. Strategy isn't.
Signal loss, AI-mediated discovery, and first-party data are rewriting the rules. These aren't future problems - they're affecting your campaigns today.
Service Questions
Frequently asked
Quick answers to common questions about our services. For more details, see our full FAQ page.
See all FAQsHow do I know which service I need?
Book a discovery call. We'll assess your current setup and recommend the right approach based on your commercial goals, not a templated package.
Can I combine multiple services?
Yes. Most clients work with us across multiple areas-Spend Governance typically underpins everything, with specific execution on Shopping, PMAX, or restructure work.
What's your pricing model?
Fixed monthly fee based on catalogue complexity and spend level. No percentage of spend, so we're never incentivised to increase your budget without justification.
Get Started
Not sure where to start?
Book a discovery call. We'll assess your current setup and recommend the right approach for your commercial goals.
Our Proprietary Method
BOI®
Bid On Intent.
Every SKU has one commercial job at a time - Scale, Profit, Protect, Recovery or Gateway - and never more than one. That job is dynamic. It changes as inventory, cash position and demand change. BOI® is the discipline of bidding against the job each SKU is actually doing this week.
No blended targets. No SKU pulling in two directions. Just a commercially responsible bid against a single, named job.
Stands for
Bid
Every bid is a commercial decision. We bid against the one job a SKU is doing this week - never a blended target that quietly averages winners and leakers.
Stands for
On
On the single commercial job that SKU is carrying right now: Scale, Profit, Protect, Recovery or Gateway. One job. Never two. Reassigned as the business changes.
Stands for
Intent
Commercial intent - what the business actually needs from this SKU this week. Cash? Share? Clearance? New customers? The P&L sets the intent. We bid to it.
The signal we live by
One SKU. One job. Reassigned weekly.