Ecommerce Google Ads Audit
FindoutwhereyourGoogleAdsbudgetisactuallygoing
A profit-first Google Ads audit for ecommerce brands spending £10k+/month. We show you exactly where money is being wasted, which campaigns are cannibalising margin, and where the real profit opportunities are hiding.
This audit is for ecommerce brands spending £10,000+ per month on Google Ads.
Below that threshold, our approach usually isn't cost-effective. When you get there, we'd be glad to help.
First step: A 30-minute discovery call to understand your business. No preparation required, no pitch. If we're both a fit, we conduct the full audit.
Or call us: 0121 630 39900%
Avg. POAS improvement
£0k
Waste eliminated (12mo)
0+
Brands audited
0%
Avg. margin improvement
March 2026 Update
Updated March 2026Latest platform changes and how we're adapting our approach:
- Google's March 2026 Core Update is live. We're seeing significant ranking shifts for ecommerce brands with thin product feeds and poor conversion tracking.
- Performance Max now includes enhanced asset-level reporting. Our audits now assess PMax creative performance at the individual asset level.
- New Consent Mode v2 enforcement means many ecommerce brands are under-reporting conversions by 15-30%. We now include a Consent Mode health check in every audit.
Our Audit Philosophy
Decision quality, profit, cash recovery
Most Google Ads audits check boxes. Ours ask questions. Is this spend generating actual profit, or just revenue? Is that ROAS real, or is it cannibalising brand traffic you'd get anyway?
We focus on three things: the quality of decisions being made, the profit being generated, and whether your cash is tied up in stock that ads should be moving.
Decision Quality
Can you explain why each campaign exists? Why budget flows where it does? If not, decisions are being made by default, not design.
Profit Focus
ROAS looks great on paper. But after product costs, shipping, returns, and fees, are you actually making money? We use POAS methodology to find out.
Cash Recovery
Sometimes the goal isn't maximum profit. It's getting cash out of aging stock before it becomes worthless.
What We Audit
A complete ecommerce Google Ads account review
We don't run automated reports. We manually review every aspect of your account with commercial intent in mind. See our full audit methodology.
Account Structure Review
Is the architecture built for your business logic, or Google's defaults? Can you explain why each campaign exists and why budget flows where it does?
Conversion Tracking Verification
What's actually being tracked? Are you optimising for revenue, profit, or vanity metrics? We verify every conversion action against actual business value.
Budget & Spend Distribution
Where is money actually flowing? Does it match what you'd consciously choose if you saw the full picture? We map every pound to its commercial outcome.
Bidding & Automation Strategy
What signals are driving Smart Bidding? Is the machine learning what you want it to learn, or is it optimising for the wrong outcomes?
Warning Signs
Red flags we find in most ecommerce Google Ads accounts
If your account has three or more of these, there's likely significant waste happening that no amount of bid adjustment or automated recommendations will fix.
- One campaign doing 70%+ of total spend with no clear reason why
- Conversion actions that don't match actual business value
- Smart Bidding running without proper conversion data volume
- No negative keyword strategy or search term management
- Performance Max with no asset group segmentation
- Automated recommendations being applied without scrutiny
Interactive Tool
See what we'd prioritise for your brand
Audit Simulator
See what we'd focus on for your account
What's Included
Complete ecommerce PPC audit with actionable recommendations
Need a more focused review? We also offer specialist audits:
Proof
What happens after an ecommerce Google Ads audit
FAQ
Common questions about Google Ads for Ecommerce Google Ads Audit.
People also ask
The Process
First call to first results
in 30 days.
Discovery Call
We ask questions. You share context. We figure out if there's a fit.
Commercial Audit
We dig into your accounts. Feed quality, SKU profitability, wasted spend. You get a written report.
Findings Presentation
We walk you through what we found. You'll leave with clarity even if we don't work together.
Onboarding
Quick wins first. Pausing waste, fixing feeds, restructuring budgets. Results within 30 days.
Need to get internal sign-off first?
Download the CFO Board Pack - a one-pager with the commercial case, timeline, and objection responses.
Ready for a free ecommerce Google Ads audit?
The first step is a 30-minute discovery call. We'll discuss your business, your goals, and whether an audit makes sense for you.
No pitch, no obligation. If we're not the right fit, we'll tell you. For ecommerce brands spending £10k+/month on Google Ads.
Or call us: 0121 630 3990
What does an ecommerce Google Ads audit include?
TLDR: Six audit areas covering structure, tracking, budget, bidding, Shopping/PMax, and search terms. All assessed against profit.
A comprehensive ecommerce Google Ads audit covers account structure review, conversion tracking verification, budget and spend distribution analysis, bidding and automation strategy assessment, Shopping and Performance Max campaign evaluation, and search term quality analysis. Each area is assessed against commercial outcomes, not platform defaults.
- Audit duration:
- 5-7 working days
- Minimum spend:
- £10k/month on Google Ads
- Deliverable:
- 30-min video walkthrough + action plan
How much does a Google Ads audit for ecommerce cost?
TLDR: Free discovery call. Full audit included in onboarding. No standalone audit fee.
The initial 30-minute discovery call is free. The full audit is conducted as part of JudeLuxe's onboarding process with no standalone fee. We only audit accounts we are confident we can improve. Accounts with 10,000+ SKUs or complex multi-market setups may require additional diagnostic time.
What makes a profit-led Google Ads audit different?
TLDR: Profit-led audits map spend to margin, not revenue. This exposes waste that traditional audits miss.
Most audits check campaign settings against best practices. A profit-led audit maps every campaign, ad group, and SKU to its contribution margin and asks whether the current structure maximises profit, not revenue. This reveals hidden waste: campaigns with strong ROAS but weak margins, branded search cannibalising organic traffic, and PMax campaigns optimising for low-margin products.
- Avg. waste found:
- 15-30% of total spend(75+ audits conducted)
What happens after the audit
See allThe First 90 Days
Phased migration that protects revenue during transition
Measurement Framework
POAS as primary, incrementality as the standard
Operating Model
Towards a trading partnership, not a reporting relationship
Contribution Margin Framework
The 5-layer margin waterfall from revenue to net contribution