Our Credentials
Most agencies help you scale.We help you avoid scaling mistakes.
We work exclusively with ecommerce brands where scale introduces risk, not just volume.
What We Bring
Credentials that matter when scale gets dangerous
Profit-first Google Ads specialists
Not channel generalists. Not 'full-service'. We focus on where margin is won or lost.
Deep experience with large, volatile catalogues
We've managed feeds ranging from a few hundred SKUs to six figures, including multi-margin assortments, local inventory, and international price complexity. We structure accounts around profit density, not neat categories.
International scaling without margin erosion
We don't just launch new markets. We control marginal profit by market, localisation trade-offs, and when to not scale spend internationally. Global reach is easy. Global efficiency is not.
Attribution and incrementality, not just reporting
We focus on decision-quality data: identifying where Google Ads reallocates credit, separating incremental demand from recycled demand, using MMM outputs to constrain spend, not justify it.
Opinionated by design
We are deliberately sceptical of optimisation scores, platform-led recommendations, and automation without guardrails. We say no to spend when profit signals weaken. That's the job.
The Quiet Kill Shot
What we don't optimise for
These are vanity constraints. They matter until they don't. While other agencies chase these metrics, we focus on what actually protects your margin.
Platform partnership status
Feature adoption for its own sake
ROAS without context
Revenue growth that flattens profit
Fit Criteria
When JudeLuxe is a good fit
You'll get the most value from us if these situations sound familiar. If you want reassurance, we're not the right partner. If you want clarity, we are.
Google Ads is already working, but scaling feels fragile
Profit doesn't move in line with spend anymore
International growth looks good on slides but not on P&L
You want an agency that challenges decisions, not just executes them
Our Position
Sharper. Smaller. More commercially uncomfortable.
You don't need a bigger agency. You need a better decision-making layer.