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    European Search Awards 2026 · Best Small PPC Agency

    Credentials

    Most agencies help you scale. We help you avoid scaling mistakes.

    We work exclusively with ecommerce brands where scale introduces risk, not just volume.

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    What we bring

    Credentials that matter when scale gets dangerous

    Profit-first Google Ads specialists

    Not channel generalists. Not 'full-service'. We focus on where margin is won or lost.

    Deep experience with large, volatile catalogues

    We've managed feeds ranging from a few hundred SKUs to six figures, including multi-margin assortments, local inventory, and international price complexity. We structure accounts around profit density, not neat categories.

    International scaling without margin erosion

    We don't just launch new markets. We control marginal profit by market, localisation trade-offs, and when to not scale spend internationally. Global reach is easy. Global efficiency is not.

    Attribution and incrementality, not just reporting

    We focus on decision-quality data: identifying where Google Ads reallocates credit, separating incremental demand from recycled demand, using MMM outputs to constrain spend, not justify it.

    Opinionated by design

    We are deliberately sceptical of optimisation scores, platform-led recommendations, and automation without guardrails. We say no to spend when profit signals weaken. That's the job.

    The quiet kill shot

    What we don't optimise for

    These are vanity constraints. They matter until they don't. While other agencies chase these metrics, we focus on what actually protects your margin.

    Platform partnership status

    Feature adoption for its own sake

    ROAS without context

    Revenue growth that flattens profit

    Fit criteria

    When JudeLuxe is a good fit

    You'll get the most value from us if these situations sound familiar. If you want reassurance, we're not the right partner. If you want clarity, we are.

    See if we're a fit

    Google Ads is already working, but scaling feels fragile

    Profit doesn't move in line with spend anymore

    International growth looks good on slides but not on P&L

    You want an agency that challenges decisions, not just executes them

    Our position

    Sharper. Smaller. More commercially uncomfortable.

    You don't need a bigger agency. You need a better decision-making layer.

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    Questions

    Questions founders ask before hiring us

    We are profit-first ecommerce Google Ads specialists, not channel generalists. Most agencies optimise for ROAS or revenue growth because they are easy to report. We optimise for contribution margin and cash conversion because that is what determines whether the business gets stronger or weaker as it scales. We also say no to spend when profit signals weaken, which most agencies will not do because it shrinks their billable retainer.

    Ecommerce brands where scaling has started to feel fragile, where profit is not moving in line with spend, or where international expansion looks good on slides but not on the P&L. We work best with founders, finance leaders, and marketing directors who want clarity and challenge rather than reassurance.

    Brands looking for the cheapest possible retainer, or teams that want an agency to follow instructions without pushback. We are an opinionated decision-making layer. If you want execution-only, hire a freelancer. Typical retained spend is around £10k a month, but that is guidance rather than a threshold: if you are below it and the commercial question is real, start the conversation.

    Contribution margin after ad spend, returns, shipping, and fulfilment, segmented by SKU role (Scale, Profit, Protect, Recovery, Gateway). We use Profit on Ad Spend (POAS) and incrementality testing rather than blended ROAS, because blended ROAS rewards cannibalising organic and brand traffic.

    No. Catalogue depth, margin volatility, and inventory sensitivity are too specific to be a side specialism. Lead-gen, SaaS, and B2B Google Ads are different disciplines and we will refer those enquiries elsewhere.

    Retained Google Ads management starts at £2,000 per month as a fixed fee. Our typical retained client invests £10k+ per month in Google Ads, though fit is set by catalogue complexity and commercial opportunity rather than a hard threshold. Fixed-fee, not percentage-of-spend, so our incentives stay aligned with profit rather than with growing your media budget.

    Next step

    See what a commercial review of your account would surface.

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