Our Infrastructure
Technologystack
The platforms, integrations, and proprietary systems that connect your ad spend to your P&L. Every tool chosen for commercial clarity, not convenience.
Advertising Platforms
Google Ads
Full API access for campaign management, bid adjustments, and automated rules.
Google Merchant Center
Product feed management, diagnostics, and supplemental feeds.
Google CSS
Comparison Shopping Service partnership providing ~20% bidding advantage.
Data & Analytics
Google Analytics 4
Revenue attribution, conversion path analysis, and audience building.
Looker Studio
Custom P&L dashboards connecting ad spend to actual profit metrics.
Google Tag Manager
Conversion tracking, enhanced ecommerce, and consent management.
Feed Management
Feedonomics
Enterprise-grade feed optimisation for high-SKU catalogues.
DataFeedWatch
Rule-based feed enrichment and multi-channel distribution.
Custom Feed Scripts
Bespoke feed transformations for margin mapping and custom labels.
Ecommerce Platforms
Shopify / Shopify Plus
Native integration for product data, orders, and margin calculation.
WooCommerce
API-based product feed generation and order attribution.
Magento / Adobe Commerce
Complex catalogue management and multi-store feed architecture.
BigCommerce
Product data extraction and conversion tracking implementation.
Automation & Scripts
Google Ads Scripts
Custom JavaScript for budget pacing, anomaly detection, and automated alerts.
Margin-Aware Bidding
Proprietary systems feeding COGS data into bid strategies via custom labels.
Automated Reporting
Weekly and monthly P&L reports generated from live campaign data.
Security & Compliance
Consent Mode v2
Privacy-compliant tracking preserving measurement accuracy post-cookie.
Enhanced Conversions
First-party data matching for improved attribution without third-party cookies.
Data Processing Agreements
GDPR-compliant data handling across all platforms and integrations.
Verified Credentials
Certifications & Recognition
Google Partner
Verified expertise in Google Ads management with ongoing certification requirements.
Google CSS Partner
Certified Comparison Shopping Service provider offering ~20% bidding advantage on Shopping ads.
Global Search Awards Winner
Most Innovative PPC Campaign - recognised for commercial innovation in ecommerce advertising.
British Agency Awards Winner
Performance Marketing Agency of the Year - validated by independent industry judging.
Want to see how we'd integrate with your stack?
30-minute discovery call. We'll review your current setup and explain how our technology infrastructure connects to your P&L.