Shopify Google Ads Agency
GoogleAdsbuiltforShopifystoresthatactuallysellthings
Shopify stores have specific challenges: SKU sprawl, inventory volatility, and margin complexity. Generic agency approaches break down. Ours doesn't.
For Shopify brands spending £10k+/month on Google Ads
0+
Shopify brands managed
£0M+
Monthly Shopify ad spend
0.0×
Average POAS improvement
Native
Shopify integrations
Shopify-Specific Challenges
Why generic agencies fail Shopify brands
Most agencies treat Shopify like any other ecommerce platform. It isn't. The data structure, inventory dynamics, and margin complexity require specific expertise.
SKU sprawl
Hundreds of variants across sizes and colours. Without proper segmentation, your best margins get buried alongside loss-makers.
Feed volatility
Inventory changes daily. Products go out of stock, prices update, new lines launch. Your Google Ads need to respond in real-time.
Margin blindness
Shopify knows your costs. Most Google Ads setups don't. You're optimising for revenue while profit leaks through low-margin winners.
App fragmentation
Your tech stack includes 15 apps. Attribution is murky. You're not sure which sales came from Google and which would have happened anyway.
Shopify-Specific Approach
Inventory-led, margin-aware, Shopify-native
We connect directly to your Shopify data. Inventory levels inform bidding. Margin data shapes strategy. Your Google Ads finally understand what makes you money.
Typical spend range for Shopify clients:
£10k-£150k/month on Google Ads, usually 50-5,000 SKUs
Real Shopify Result
"We finally understand which products should be advertised."
A Shopify Plus fashion brand came to us with 2,000+ SKUs and flat ROAS. By connecting Shopify margin data to Google Ads and implementing inventory-aware bidding, we identified that 40% of their ad spend was going to products below margin threshold. We redirected budget to profitable SKUs and cut wasteful spend.
Connected Shopify COGS data to Google Ads bidding
Automated suppression of low-stock SKUs
Custom labels by margin tier and inventory level
38%
Profit increase in 90 days
2.1×
POAS improvement
42%
Waste spend eliminated
2,147
SKUs properly segmented
The Process
First call to first results
in 30 days.
Discovery Call
We ask questions. You share context. We figure out if there's a fit.
Commercial Audit
We dig into your accounts. Feed quality, SKU profitability, wasted spend. You get a written report.
Findings Presentation
We walk you through what we found. You'll leave with clarity even if we don't work together.
Onboarding
Quick wins first. Pausing waste, fixing feeds, restructuring budgets. Results within 30 days.
Need to get internal sign-off first?
Download the CFO Board Pack - a one-pager with the commercial case, timeline, and objection responses.
FAQ
Common Shopify Google Ads questions
Do you work with all Shopify plans?
We work with Shopify brands on any plan, from Basic to Shopify Plus. The key requirement is £10k+/month Google Ads spend. Our integrations work with all Shopify tiers, though Plus stores often have more complex requirements we're well-equipped to handle.
How do you connect Shopify data to Google Ads?
We use a combination of native Shopify Google channel integrations, custom feed solutions, and third-party tools to sync inventory, margin data, and product information. This enables real-time inventory-aware bidding and profit-based optimisation.
Can you handle large Shopify catalogues?
Yes. We regularly manage Shopify stores with 1,000-10,000+ SKUs. Our approach involves strategic segmentation using custom labels for margin tiers, inventory levels, and product performance. Not every SKU needs individual attention, the key is smart categorisation.
What if my Shopify inventory changes frequently?
Our setup includes automated rules that respond to inventory changes: pausing low-stock items, pushing overstocked products, and adjusting bids based on availability. This prevents wasted spend on products you can't fulfil.
Do you work with Shopify apps like Klaviyo or Triple Whale?
Yes. We integrate with popular Shopify apps for attribution, email, and analytics. We can incorporate Klaviyo customer data for audience targeting and use Triple Whale or similar for attribution clarity alongside Google's data.
What's your minimum engagement period for Shopify brands?
We start with a 3-month initial engagement, then move to month-to-month with 30-day notice. The first month focuses on audit and restructure, months 2-3 on optimisation and scaling.
Honest Fit Check
This might not be for you.
We're selective. Not because we're exclusive, but because the wrong partnership wastes everyone's time. When you're ready, we'd be glad to talk.
Spending under £10k/month on Google Ads
Our approach works best at scale. Below this level, the economics rarely make sense yet. Not because you're too small, but because we're not the most cost-effective option at that stage.
Looking for short-term ROAS optics over profit
We optimise for margin, not vanity metrics. If you need impressive-looking dashboards more than sustainable profitability, we're not the fit.
Want execution without commercial accountability
We require your involvement in commercial decisions. If you want someone to just run ads and send monthly reports, any agency will do.
Ready to make your Shopify ads profitable?
Start with a 30-minute discovery call. We'll discuss your current Shopify setup, Google Ads performance, and whether our approach makes sense for your store.
No preparation required
No sales pitch - just an honest assessment
If we're not the right fit, we'll tell you
Or leave your details
We'll get back to you within 24 hours.