What We Actually Do
Google Ads management built around your commercial reality
We manage Google Ads for ecommerce brands spending £10k+/month. Not as a media buying exercise - as a commercial partnership where every pound of ad spend is tied to profit, not just revenue.
This page explains exactly how we think, what we do week-to-week, and what you'll actually experience as a client.
How We Think
Four principles that govern every decision we make
These aren't values on a wall. They're operational constraints built into how we structure, bid, report, and advise.
Profit over revenue
Every decision is measured against contribution margin, not ROAS. We factor in COGS, returns, shipping, and payment processing before declaring something 'profitable'.
Every SKU earns its place
Products are assigned commercial roles - Scale, Protect, Recover, or Gateway. No product gets budget by default. Each one has to justify its ad spend against your actual margin structure.
Deliberate spend governance
Budget doesn't move because the algorithm decided. Every increase, shift, or cut is documented, time-limited, and tied to a commercial rationale you approved.
Account mirrors your P&L
Campaign structure reflects your business priorities - not Google's default suggestions. You can open the account and see exactly where money is going and why.
Your Week With Us
What actually happens, every single week
No mystery. No "we'll check in monthly." This is the rhythm every client experiences.
Performance review & adjustments
- Review weekend and weekly performance against profit targets
- Adjust bids, budgets, and audience signals based on actual margin data
- Suppress underperforming SKUs, boost high-margin winners
- Check search term reports and negative keyword expansion
Strategic optimisation
- Feed optimisation - titles, descriptions, custom labels
- Asset group performance review in Performance Max
- Campaign experiments and bid strategy testing
- Competitor monitoring and auction insights analysis
Your weekly Loom update
- 5-10 minute personalised video walkthrough of the week
- What changed, why, and what it means commercially
- Upcoming actions for the next week
- Direct response channel - reply with questions any time
Beyond The Week
The cadence that keeps strategy aligned to business
Monthly commercial review
A structured review of contribution margin, POAS trends, waste identification, and strategic recommendations. Not a dashboard screenshot - a document you could hand to your CFO.
Quarterly strategy session
Live call to review the quarter, align on commercial priorities for the next 90 days, and adjust the strategic direction based on business changes - inventory, launches, cash flow.
Annual planning
Full-year budget framework, seasonal planning, and commercial targets mapped to your growth trajectory. Built with your finance team, not just your marketing team.
Channels We Manage
Deep specialism, not broad coverage
We go deep on the channels that drive the majority of ecommerce revenue from paid search. Everything else, we'll work alongside your existing team or partners.
What We Don't Do
Honest about our boundaries
We won't pretend to be experts in channels we don't specialise in. You deserve specialism, not a generalist pretending.
The Difference
What changes when you work with us
Questions
The questions we get asked most
Straight answers. No jargon. If your question isn't here, ask us directly.
See all FAQsWhat exactly does JudeLuxe manage?
We manage Google Ads (Shopping, Performance Max, Search, Remarketing) and Microsoft Ads for ecommerce brands. We don't do social, SEO, email, or design - we go deep on paid search so you get genuine specialism, not a generalist spreading across channels.
How often will I hear from you?
Weekly. Every Friday you receive a personalised Loom video walking through what happened, what changed, and what's coming next. Monthly you get a written commercial review. Quarterly we do a live strategy session.
What's different about how you manage accounts?
Most agencies optimise for ROAS inside the platform. We optimise for profit on ad spend (POAS), factoring in your actual costs - COGS, returns, shipping, payment fees. We also assign commercial roles to every SKU rather than treating your catalogue as one flat entity.
Do I get access to my own account?
Always. It's your account, your data, your assets. We work inside your Google Ads account - we never create agency-owned accounts. If we part ways, everything stays with you.
Explore Our Services
Ready?
See if we're the right fit
30-minute discovery call. No pitch deck. We'll review your current setup and tell you honestly whether we can improve it.