GoogleAdsthatknowwhereyourstockactuallyis
Multiple warehouses. Split fulfilment. Regional stock allocation. When inventory is distributed, your campaigns should know where to advertise.
For multi-warehouse brands spending £10k+/month on Google Ads
Multi-location
Warehouse networks managed
Real-time
Regional stock sync
0%
Avg. shipping cost reduction
0.0x
Avg. regional POAS improvement
The Problem
National campaigns ignore regional realities
When stock is distributed across multiple warehouses, advertising a product to someone 300 miles from the nearest stock means higher shipping costs and slower delivery.
Stock is in the wrong place
Advertising nationwide when stock is regional leads to slow deliveries, higher shipping costs, and unhappy customers.
Fulfilment cost ignored
A sale that ships cross-country at your expense might not be profitable. Standard campaigns don't know this.
Delivery promises break
Advertising 'next day delivery' when the product needs to ship from 300 miles away damages trust and increases refunds.
Our Approach
Location-aware bidding that matches your logistics
We integrate your warehouse management with Google Ads. Bid higher where stock is nearby. Reduce spend in regions with expensive fulfilment.
Regional Stock Awareness
Bid higher in regions where nearby warehouses have stock. Don't advertise products that require cross-country shipping.
Delivery Promise Accuracy
Your Google ads reflect actual delivery times based on customer location and nearest stock. No broken promises.
Fulfilment Cost Integration
Some products are more expensive to ship from certain locations. We factor fulfilment cost into bid decisions.
Regional Performance Tracking
Understand which regions are profitable after fulfilment costs. Adjust bids based on true regional margin.
What's Included
Complete multi-warehouse Google Ads management
What this means for you:
"Our ads finally match our logistics reality. We're not paying to ship products across the country when regional stock exists."
Delivery speed affects conversion rates
Customers near a warehouse convert better because they can get faster delivery. Customers far from stock have lower conversion rates and higher refund rates.
We factor this into bidding. Higher bids where you can fulfil quickly. Lower bids where delivery is slow or expensive.
Warehouse Catchment Zones
Define bid adjustments for geographic zones around each warehouse. Highest bids in fast-delivery areas.
Dynamic Delivery Messaging
Ad copy that shows actual delivery speed based on user location and nearest stock. "Next day delivery" only when true.
Fulfilment Cost Attribution
Track shipping cost per order by region. Understand true margin after fulfilment and adjust campaigns accordingly.
Ready to align your ads with your warehouse network?
Book a 30-minute call. We'll understand your fulfilment operations and show you how to match ad spend to logistics reality.