Google Shopping Feed Audit
Feedissuesarecommercialissuesindisguise
Your Shopping feed determines which products get seen, how much you pay per click, and whether Google understands what you're selling. Most feeds are technically valid but commercially broken.
For ecommerce brands spending £10k+/month on Google Ads
0%
Average title improvement potential
0%
Products typically under-optimised
0+
Feed audits completed
0-4 hrs
Comprehensive analysis
Warning Signs
When your feed needs attention
Most ecommerce brands treat their feed as a technical export. It's actually your most important commercial asset in Google Ads.
Products disapproved without clear reason
You're chasing Merchant Center errors but the real issues keep hiding. Products drop in and out of eligibility.
Best sellers not getting impressions
Your high-margin products should be winning. Instead, they're buried while low-value SKUs eat your budget.
CPCs rising, click quality falling
You're paying more but getting worse traffic. Feed quality directly affects auction competitiveness.
Titles don't match how people search
Your product titles are built for your catalogue, not for Google. Search terms don't align with what you're selling.
What You Get
Feed audit with commercial lens
We don't just check for errors. We analyse your feed as a commercial document, asking which products should win, which should be suppressed, and how your data positions you against competitors.
Why Feeds Matter
Your feed is your first bid in every auction
Google uses your feed data to decide whether to show your products, what queries to match them to, and how much you'll pay. A weak feed means you're fighting with one hand tied behind your back, no matter how good your bidding strategy is.
Better titles = better query matching = lower CPCs
Proper categorisation = correct auction placement
Custom labels = commercial control over which products compete
42%
Average CPC reduction after feed optimisation
2.3×
Impression share improvement
67%
Fewer product disapprovals
4 wks
To see measurable impact
The Process
First call to first results
in 30 days.
Discovery Call
We ask questions. You share context. We figure out if there's a fit.
Commercial Audit
We dig into your accounts. Feed quality, SKU profitability, wasted spend. You get a written report.
Findings Presentation
We walk you through what we found. You'll leave with clarity even if we don't work together.
Onboarding
Quick wins first. Pausing waste, fixing feeds, restructuring budgets. Results within 30 days.
Need to get internal sign-off first?
Download the CFO Board Pack - a one-pager with the commercial case, timeline, and objection responses.
Honest Fit Check
This might not be for you.
We're selective. Not because we're exclusive, but because the wrong partnership wastes everyone's time. When you're ready, we'd be glad to talk.
Spending under £10k/month on Google Ads
Our approach works best at scale. Below this level, the economics rarely make sense yet. Not because you're too small, but because we're not the most cost-effective option at that stage.
Looking for short-term ROAS optics over profit
We optimise for margin, not vanity metrics. If you need impressive-looking dashboards more than sustainable profitability, we're not the fit.
Want execution without commercial accountability
We require your involvement in commercial decisions. If you want someone to just run ads and send monthly reports, any agency will do.
Ready to fix your feed?
Start with a 30-minute discovery call. We'll discuss your current feed setup, Merchant Center issues, and whether a feed audit makes sense for you.
No preparation required
No sales pitch - just an honest assessment
If we're not the right fit, we'll tell you
Or leave your details
We'll get back to you within 24 hours.
March 2026 Update
Updated March 2026Latest platform changes and how we're adapting our approach:
- Google Merchant Center Next feed diagnostics now flag profit-impacting title and attribute issues automatically.
- Enhanced GTIN matching requirements are now enforced. Missing identifiers directly reduce Shopping impression share.
- AI-generated product descriptions are live in Shopping results. Feed quality determines whether Google uses your copy or generates its own.
- Google's March 2026 Core Update rewards feeds with complete product data. Thin feeds are losing visibility at an accelerating rate.