Resource Library
Practical resources for serious operators.
Guides, frameworks, and templates from our years of managing 7-figure ecommerce ad spend. No fluff, just actionable resources.
report
Fashion & Apparel Benchmark Report 2026
How your fashion brand stacks up: CPCs, conversion rates, ROAS benchmarks, and profit margins across 50+ UK brands.
report
Home & Living Benchmark Report 2026
AOV trends, delivery economics, and seasonal patterns: benchmark data from 40+ UK home and living brands.
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Supplements & Wellness Benchmark Report 2026
Subscription economics, LTV benchmarks, and compliance-adjusted performance data for supplements brands.
template
Agency Evaluation Template
The questions that separate good agencies from mediocre ones. Use this before your next agency selection.
checklist
The Ecommerce Google Ads Audit Checklist
The exact checklist we use when reviewing 7-figure accounts. 47 checkpoints across structure, feeds, and commercial alignment.
framework
Spend Governance Principles
How we think about spend control: when to cap, when to cut, and how to evaluate marginal returns.
framework
Performance Max Commercial Framework
Our framework for evaluating PMax beyond ROAS. Includes the questions we ask and the signals we track.
guide
Google Shopping Feed Optimisation Guide
Beyond the basics: title structures, custom label strategies, and commercial intent mapping for Shopping feeds.
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