Honest Qualification
NoteveryeCommercebrandneedsthis.Here'showtoknowifyoudo.
We'd rather lose a lead than waste your time. This page exists so you can decide if we're the right fit before we start a conversation.
Quick Check
This is typically right for you if...
£10k+
Monthly Google Ads spend
eCommerce
Product-based business
Global
Clients across multiple markets
This Is For You If
You want answers, not excuses
If you're tired of vague reports and "the algorithm decided" explanations, you're in the right place. This is for people who want to understand their spend and be able to defend it.
Sound Like You?
The people who get the most from this
The Founder Who Asks Questions
You built this business. You know where every penny goes, except in your Google Ads account. Reports arrive, but they don't answer your real questions. You want to understand, not just trust.
The CMO Under Pressure
You report to a board. Finance asks hard questions. You need to defend your spend decisions, not just explain them after the fact. You need an account you can actually explain.
The Performance Lead Who Wants Better
You've seen how other agencies work. The vague reports. The 'algorithm is learning' excuses. You know there's a better way. You just need a partner who operates at your level.
Being Honest
This won't be right for everyone
And that's fine. This approach requires investment, both financial and mental. If that's not where you are right now, there are other options that might suit you better.
If that sounds like you, genuinely, no hard feelings. This just isn't the right fit.
When this doesn't work
These aren't hypotheticals. We've learned them the hard way.
When margin data doesn't exist
If you can't tell us the gross margin on each product, we can't optimise for profit. We'd be guessing, and guessing with your money isn't our business.
When decisions take weeks
We move fast when data tells us to. If every budget change needs three meetings and a board approval, the opportunity is gone before we can act.
When every product is sacred
Some products lose money on ads. If you can't stomach cutting them, even temporarily, we'll spend your budget fighting battles we can't win.
When you want set-and-forget
We're not a fire-and-forget solution. We need input on stock levels, margin changes, and business priorities. Silent clients get average results.
Who should not hire us
No judgment. Just wrong timing or wrong fit.
Startups without product-market fit
You need to prove demand before optimising spend. We can't fix a product problem with better ads.
Brands under £10k monthly spend
Our fee structure doesn't make sense at lower volumes. The maths doesn't work for you or us.
Businesses seeking quick fixes
Real restructuring takes 8-12 weeks to show full results. If you need wins in 2 weeks, we'll disappoint you.
Teams who want a vendor, not a partner
We ask hard questions and push back on bad ideas. If you want someone who says yes to everything, look elsewhere.
What must be true
If you can check all of these, we should talk.
You have access to product-level margin data (gross margin or COGS)
You spend at least £10,000/month on Google Ads
You have someone who can make commercial decisions quickly
You're willing to cut products that don't work, even if you like them
You want to understand what's happening, not just see good numbers
Still here?
If this all sounds reasonable, we're probably a good fit. Let's find out.