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    How We Work

    Your accounts, your data,
    your history. Always.

    We have seen too many brands trapped by agencies that control the accounts. Our position is straightforward: you own everything, we earn the right to manage it.

    Asset Ownership

    Who owns what

    Complete clarity on ownership. No grey areas, no surprises.

    Asset
    Owner
    Detail
    Google Ads Account
    You
    Your account, your data, your history. We request admin access to manage campaigns, but the account belongs to you. If we part ways, nothing changes on your side.
    Google Merchant Centre
    You
    Your product feed, your approval history, your merchant account. We manage it under your ownership.
    Google Analytics
    You
    We request read access. We never create analytics properties under our own accounts.
    Shopping Feed & Custom Labels
    You
    Any feed rules, supplemental feeds, or custom label structures we build belong to your account and stay with you.
    Audience Lists & Segments
    You
    Customer lists, remarketing audiences, and segments are built inside your account. They remain if we leave.
    Reporting Dashboards
    Shared
    We build dashboards for our shared use. On exit, we provide full exports and documentation so you or your next agency can replicate them.
    Strategic Frameworks & SOPs
    JudeLuxe
    Our proprietary methodologies (SKU Jobs Framework, Margin Waterfall, etc.) are our intellectual property. The outcomes they produce in your account are yours.

    Our Commitments

    What we guarantee

    We will never hold your account hostage during a notice period
    We will never create campaigns or assets under accounts we control
    We will always provide a documented handover if you leave
    We will always remove our access within 48 hours of contract end
    We will never use your data for other clients' benefit

    Red Flags to Watch For

    Signs of agency lock-in

    Agencies that own the Google Ads account and 'grant you access'
    MCC structures where your data lives inside the agency's ecosystem
    Feeds managed through agency-owned tools with no export option
    Reporting locked behind proprietary dashboards you cannot access independently
    Contracts that penalise you for requesting your own data

    If You Leave

    What happens when the relationship ends

    We operate on rolling monthly contracts after an initial setup period. If you decide to leave, the process is designed to be clean and professional.

    During the 30-day notice period, we continue managing the account to full standard. No coasting, no reduced effort. On exit, we provide a complete handover document covering account structure, bidding rationale, feed configuration, and any in-flight tests.

    We remove our access within 48 hours of contract end. Your account continues running exactly as we left it. If your next agency has questions during their transition, we are happy to answer them.

    98% of our clients choose to stay. But if you leave, you leave with everything you came with and everything we built together.

    No lock-in. Ever.

    If you are stuck with an agency that controls your accounts, we can help you take ownership back as part of the transition.

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