Disclaimer

All performance metrics, case study results, and improvement figures referenced on this website are historical averages from specific client engagements.

Past performance is not a guarantee of future results. Your specific outcomes will depend on factors including but not limited to: account history, product margins, competition, seasonality, market conditions, and starting account condition.

Improvement percentages are calculated by comparing 90-day pre-engagement performance to 90-day post-engagement performance, controlling for seasonality where applicable.

We use median values rather than means where outliers could skew results, and all aggregate figures are rounded down to the nearest defensible increment.

JudeLuxe provides Google Ads management and advisory services. We do not provide financial, legal, or business strategy advice.

Decisions regarding budget allocation, product selection, pricing, and commercial strategy remain the sole responsibility of the client.

Our recommendations are based on advertising performance data and should be considered alongside your broader business context, which you understand better than we do.

We execute campaigns based on agreed strategies but do not assume responsibility for underlying business decisions such as inventory management, pricing, or product development.

Advertising performance is influenced by numerous factors beyond our control, including but not limited to: platform algorithm changes, competitor activity, economic conditions, consumer behaviour shifts, and seasonal trends.

Google Ads platform policies, features, and algorithms change frequently. Strategies that work today may require adjustment as the platform evolves.

Results can be affected by client-side factors including website performance, checkout experience, stock availability, customer service, and fulfilment capabilities.

POAS (Profit on Ad Spend) calculations factor in product costs, shipping, returns, and transaction fees as provided by the client. Accuracy depends on the quality of data provided.

ROAS (Return on Ad Spend) figures reflect revenue attributed by Google Ads and may not account for return rates, cancellations, or actual cash received.

Attribution models used by advertising platforms have inherent limitations. Reported conversions may overstate or understate the true impact of advertising.

Sample sizes for aggregate statistics are noted where provided. Results from smaller sample sizes may not be representative of broader outcomes.

We do not guarantee specific results, revenue figures, profit margins, or return on investment.

Statements about typical results, average improvements, or common outcomes describe historical patterns and should not be interpreted as promises or guarantees.

"We can" or "we work to" language describes our capabilities and approach, not guaranteed outcomes.

Client selectivity statistics (e.g., percentage of enquiries declined) reflect historical patterns and are not commitments about future engagement outcomes.

All client data referenced in case studies and testimonials is used with permission. Specific figures may be anonymised or aggregated to protect client confidentiality.

Third-party verification: Clients retain full access to their own advertising data and can verify any claims we make about their account performance.

For our full data handling practices, please refer to our Privacy Policy.