Monthly Diary

Behind the curtain

Most agencies show you the highlight reel. The case studies, the winning metrics, the polished decks. This is what actually happens. The real work, written by the people doing it.

Feed bugs that take two hours to diagnose. Client calls that change direction mid-sentence. Internal debates about campaign structure. Each month, a different member of the team shares what they've been working on.

Thu, 28 May 20263 min read

Five awards, two new clients, and a hire - May has been the loudest month we've had

Five PPC awards across the European Search Awards and National Digital Awards 2026, two new ecommerce clients onboarded, a PPC Manager role open, and a client message that captures what we're aiming for.

Chris AveryRead

Mon, 27 Apr 20264 min read

Standups, Google as Referee, and HeroConf Prep

A week of client calls, interviews, a new client onboarded, sessions with Google's Dublin team where we sit between client and platform, and Chris prepping his 'Every SKU Has A Job' talk for HeroConf Brighton.

Chris AveryRead

Mon, 13 Apr 20264 min read

First Week Done: Clients, Collaboration, and Getting Stuck In

Joe Williams reflects on his first week at JudeLuxe: meeting clients, contributing to a strategy deck review, and preparing to run health check audits across his new accounts.

Joe WilliamsRead

Tue, 7 Apr 20264 min read

Joe, Easter Creatives, and Down to Two

Joe Williams joins the team, a huge skincare brand explores POAS and cannibalisation, we're down to the final two in a pitch, a new fashion client onboards, and Easter creatives go live across multiple accounts.

Chris AveryRead

Mon, 30 Mar 20265 min read

Finalists, Reddit Sandwiches, and World Cup Prep

Six award shortlists across two ceremonies, two new client signings, a consulting piece with a major fashion brand, SOPs overhauled, 2,150 product groups added, and Chris upset LinkedIn again.

Chris AveryRead

Mon, 23 Mar 20264 min read

Three Audits, a Trademark, and a First

Three new business calls with the same pattern: revenue-first accounts ignoring profit. Plus year-on-year growth across existing clients, handing notice for the first time, and a message from the IPO.

Chris AveryRead

Mon, 16 Mar 20264 min read

Monday Morning Rhythm: Audits, Reviews & Cross-Channel Strategy

Team sync, a catch-up with Lipscore, wrapping an audit for a large retailer, and a cross-channel call about funnel alignment and price elasticity.

Chris AveryRead

Sun, 15 Mar 20264 min read

Day One: Why We Started This

We've been running Google Ads for ecommerce brands for years, but never talked about what actually happens between the spreadsheets and the strategy calls. Today, that changes.

Team JudeLuxeRead